German Limo Operator Positions Service To Grow

Posted on September 27, 2012 by - Also by this author

In response to clients wanting more international service, German operator Giso Dietl resorted to a reliable approach: He flew to Las Vegas in 2011 for his first International LCT Show. As a newcomer at the International Reception, he started introducing himself and his service, networking with fellow foreign operators and connecting with U.S. ones.

German operator Giso Dietl focuses on growing his Frankfurt-based chauffeured services to affiliates in major cities worldwide.
German operator Giso Dietl focuses on growing his Frankfurt-based chauffeured services to affiliates in major cities worldwide.

One year later, Dietl returned to the Show at the MGM Grand and became the first international member of the newly formed Minority Limousine Operators of America. Such networking has helped Dietl with his goals of expanding service to major cities worldwide and developing strong relationships with long-term partners and affiliates.

What is unique about chauffeured services in your nation compared to the U.S.?
In the German market, about 80% of fleets are owner-run companies with one or two vehicles. They serve a local market in the smaller cities of Germany with regular customers. Many of them run taxis and limousines at the same time. There are only a few global players on the German market with a big fleet and affiliate networks overseas. And compared to the U.S., even they do not run fleets bigger than 100 vehicles.High taxes, fuel prices and vehicle costs make rates expensive and lower revenues. German clients are even more price-sensitive, and when they compare the cost performance ratio, they look more at the rates than at the high [service] level.

What are key challenges of your service area/region?
Many competitors are on the market for only a few years. They try to get into the market with low rates and lack of service quality (and sometimes without legal insurance/drivers). We call them “pirates” because they lack operational skills and lack the capability to see that they don’t earn, but trade just in money. After a few years they vanish as new “pirates” appear. Our main challenge is to convince the customers that a legally run company [will have] higher rates than others.

What attributes do you look for in a U.S. affiliate?
High quality standards, 24/7 availability, short response times and fair pricing, driver details in advance, trust and reliability, new fleet with German luxury cars and environmentally friendly vehicles.

What are your primary business challenges?
Keeping service levels high with competitive prices. But we are always going the extra mile to exceed expectations: “Good is not good enough where better is expected.” All of our bookings are given the same high priority. Feedback shows high levels of customer satisfaction — positive proof of our dedication to the best possible professional service.

What are your top-rented chauffeured vehicles?
All different vehicles have the same capacity usage. Therefore we don´t have a top-seller vehicle. But we do differ in types of service: 50% are airport runs and transfers, 20% are sightseeing, 20% are road shows, and 10% others, such as weddings, proms, events or individual service (chauffeur on demand e.g.)

What type of clients do you typically serve?
Leaders of industry and business, as well as prominent public figures. For us, discretion is just as important as the safety of our customers. Our success has been based on satisfying a customer’s every need. Nevertheless, all customers are treated in the same professional way, no matter if you are a celebrity or leisure tourist. With Limo-X, you will be able to relax while we take care of the rest.

How much has your company grown in revenue and fleet size since 2006?
Since we were founded in 2007, we have an annual increase of over 10%. In 2011, we formed as GmbH, with three shareholders. We started with one car and now run 15 vehicles.

What does your driver/chauffeur training program involve?
The ADAC, Germany´s largest Automobile Club, has developed a specific certificate for safety and environmental training. Our chauffeurs are trained and checked annually. Before hiring, we check English speaking abilities for basic skills. All drivers are insured and have certificates of legal employment.

What are the future plans for your company?
Many of our customers would like the LIMO-X company to evolve into international activity, so we are expanding our service to include major cities worldwide. Our goal is to find long-term partners/affiliates for strong working relationships, offering clients the same excellent service our customers have come to expect from us. We are trying to meet the prospects of our international clients and adding environmental friendly vehicles to our fleet. We have set up a subsidiary company of Limo-X at

Name: LimoX- Chauffeurservice GmbH I Location: Dreieich, Frankfurt am Main, Germany I Founded: 2007 I Owners: Giso Ernest Dietl, CEO; Michael Kuger, CMO; Jochen Mayer, Managing Director I Main service regions: 80% Rhein Main Region; 20% nationwide; European and global chauffeured service available. I Types of vehicles: Mercedes-Benz S-Class sedans (First Class); Mercedes-Benz E-Class sedans (Business Class); Mercedes-Benz Viano and VW Multivan 8-passenger luxury minivans. I Fleet size: 15 vehicles I Employees: 5 I Annual revenues: N/A I Website: I Contact info: [email protected] I Phone: +49 6103 3724333

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