San Francisco Limo Service Leverages Silicon Valley Links

Posted on June 21, 2012 by

Rashad Dababo of NLS Transportation.
Rashad Dababo of NLS Transportation.

WHAT HE DID BEFORE: Rashad Dababo worked for Apple Inc. doing sales for business and personal consumers, where he focused his attention on customer service and creating new Apple product owners.

WHY HE GOT INTO THE BUSINESS: Dababo’s father had been in the transportation business since the 1980s, working as a driver and eventually starting NLS Transportation in 2001. Dababo took over in 2008 to put his “young years into play” and allow his father to focus on his health.

START-UP COSTS AND METHODS: After taking over the company, Dababo spent about $200 for web hosting and software and used the skills he learned in school to build the company’s website. “I am very passionate about what I do,” he says. “I know technology and customer service, and I am able to use those qualities to keep up with the changes in our industry and provide quality service to my clients.”

BEST MARKETING STRATEGY: Dababo focuses his efforts on social media campaigns and search engine marketing to build brand awareness and exposure for NLS Transportation. He believes that providing exemplary service will generate word-of-mouth recommendations, and these can be referrals in person or online. “We use the Internet to its maximum potential to make sure we’re always on the same page as our clients,” he says. “A solid source [for getting online referrals and building positive buzz about the company] is Yelp.”

BIGGEST MISTAKE: “I’ve learned that if you don’t know what you’re doing, delegate it. Sometimes our heads get to us and we make mistakes. If you’re not a pro at something, have a pro do the job.”

BIGGEST SUCCESS: “My biggest success has to be that 96% of my business is in-house,” Dababo says. “I quit taking farm-in jobs last year so [my company] can focus on getting paid from previous jobs and focusing on our clients. We brought in almost 250% more business through our website in 2011 than in 2010.”

UNIQUE APPROACHES TO CUSTOMER SERVICE: NLS Transportation caters to client demands, Dababo says. Communication with clients creates a more “engaged experience” and ensures that NLS can understand clients’ expectations and accommodate their needs. “Customer service is the key to success and we strive for five-star ratings. This is a service industry, and I love customers.”

ADVICE TO OPERATORS: “Make sure you are fair with your clients. Also make sure you put extra effort in showing your appreciation of their business, as they will remember this when booking with you next time. Focus on your company’s web presence, since that’s where the industry is headed next.”

FUTURE PLANS: Dababo wants to expand NLS Transportation to a worldwide level, add more vehicles, and offer jet charter services. He also has plans for VIP concierge service and travel planning for large organizations.

Loyal to the core
Dababo displays loyalty to his former employer by using only Apple products in his office, including Macintosh computers, iPhones and iPads.

Fast Facts about NLS Transportation LLC

Location: Redwood City, Calif.
Founded: 2001
Owner: Rashad Dababo
Main service region: San Francisco Bay Area
Vehicle types: sedans, SUVs, stretch limousines
Fleet size: 5
Employees: 3
Annual revenues: $250,000, +
Information: (866) 668-1857

View comments or post a comment on this story. (0 Comments)

More News

Industry Summit Hits Hard On What Matters Most

The annual leadership gathering along Miami Beach helps operators focus on the most productive approaches to business and life.

GCLA Plans Three Regional Meetings Next Month

The California trade group will host separate events targeted toward Los Angeles, Orange County, and San Francisco area members and operators.

Minority Operators Making Their Mark With B2B Benefits

The Minority Limousine Operators of America (MLOA) ramps up its recruitment drive and education programs.

California Operator Moves Up To Another High-Profile Company

Frank Casara brings 27 years of experience in many limo roles to a growing service in Orange and San Diego counties.

EmpireCLS Rehires Seth Marcus In Meetings/Events Role

The industry executive previously worked nine years with the company as executive vice president of sales and marketing.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - May 2017 $12.95 Post International LCT Show Issue COVER STORY: * Best Operators of 2017: Their Winning Secrets Revealed * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close