Online Marketing Expert Drives Limo Industry Forward

Posted on February 7, 2012 by

Page 1 of 2

NEW YORK — Digital marketer and social media specialist Eric Potter approaches each of his campaigns with the spirit of winning. “Potter Esquire Media Group doesn’t create to fail,” he says.

Young and seasoned
Potter, a New Jersey native with 15 years of experience working as a corporate and entertainment-industry marketer, spent eight fast-paced months in the limousine industry and discovered a surprising revelation: Many operators have not made the switch to digital media and online marketing.

“Everyone was either using traditional advertising, such as radio, TV and print, or not spending any money on marketing at all,” Potter says. “Most [companies] were relying on their current customers within their communities to sustain their revenue.” He specifically created Potter Esquire Media Group to help the chauffeured transportation industry get up to speed with digital marketing.

Many business owners also fall prey to emerging media companies whose services do not actually provide any value or help to chauffeured operations, Potter says. Because digital marketing is new to the industry, companies don’t have anyone on their team to explain how it works and what it takes to succeed online.

“We are a group of young seasoned professionals that live and breathe social media and social marketing,” Potter says. “When we leave the office, we go home and check our computers to continue monitoring the campaigns we created. We create campaigns that turn companies into online forces to be reckoned with. I love what I do.”

Digital pioneer
Potter started his career in 1996 as the online promotions manager for Vibe Magazine’s website. The online sphere was still new and he rode the initial wave of Web-centric content creation and management. His boss at Vibe left the company in 1999 to launch a marketing firm on Wall Street called ICED Media. Potter joined ICED Media and created online campaigns for clients such as Motorola, Virgin Records, Universal Records, Comedy Central, QVC, Swatch, Justin Timberlake, and New Line Cinema.

He left ICED Media in 2009 to join a mobile app design start-up in Canada called Ph03nix New Media, where he oversaw all social media and affiliate marketing efforts for the launch of mobile apps and online gaming products on various smartphone platforms and social media sites.

Eventually Potter made his way back to the U.S. and landed the role of digital marketing director for New York-based Dial 7 Car & Limousine Service, where he increased the company’s revenue and brand recognition through social media and Internet campaigns. His experience at Dial 7 led him to create his own marketing firm late last year.

View comments or post a comment on this story. (0 Comments)

More News

Reston Limousine Hires New Marketing Manager

Anna Wilkinson will spearhead several new projects to grow the Washington, D.C.-area company's outreach and public profile.

BusCon 2017 Has Plenty To Offer Limo And Bus Operators

If you're running a chauffeured transportation or motorcoach service, then you'll find more helpful resources at this year's expo.

Nominate Now (Yourself?) For People's Choice Awards

The awards at LCT East is your chance to be recognized by the industry for being an innovator, entrepreneur, or humanitarian.

Operators Air Out A List Of Leading Concerns

The Greater California Livery Association deployed a new format that got members talking about challenges and problems.

Lindsey Limousine Wins “Best Limousine Company”

The growing Hartford, Conn. operation scores No. 1 on two noteworthy local business lists.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close