Advances Spur Advantages For Large Metro Operation

Posted on October 17, 2015 by - Also by this author

Page 1 of 2

RMA Worldwide CEO Robert Alexander surveys finishing touches on his new headquarters, just two weeks before
the big move-in.
RMA Worldwide CEO Robert Alexander surveys finishing touches on his new headquarters, just two weeks before the big move-in.
NORTH BETHESDA, Md. — Robert Alexander may occupy a spacious corner-window executive office, but when he looks through his glass door, he can see his fleet vehicles being washed — at the other end of the 19,000 square-foot building.

For the CEO of RMA Worldwide Chauffeured Transportation [], “activity spurs activity,” as he says while showing the nearly renovated company headquarters on a midday in late July. Alexander and his 49-member office team moved onto the redesigned floor in early August. The open-floor plan — shaped by lowered work walls, alcoves and glassed rooms — resembles a digital newsroom or social media company than the typical warehouse-garage styled limousine service.

The “Millennial” era design emphasizes collaborative work pods and offices defined by glass, windows and skylights that pour in natural light, and carefully arrayed lines of sight. Calm blue and white tones accent the interior under an exposed industrial-style ceiling. Considered unique by industry standards, the upgraded building, a former biotech company, culminates Alexander’s vision to adapt his company to a more competitive chauffeured market, evolving technology, and shifts in client behavior.


RMA Worldwide Chauffeured Transportation

  • Location: North Bethesda, Md.
  • Founded: 1988
  • Primary markets: Central Maryland, Baltimore, Washington, D.C. metro, Northern Virginia
  • Owner: Robert Alexander, CEO
  • Fleet vehicles: 130
  • Revenues: $24.5 million, est. 2015
  • Employees: 204; 155 chauffeurs/drivers; 49 office staff
  • Key executives: Art Miesemer, vice president of operations; Lynn Alexander, vice president of administration 
  • (sister); Chris White, controller
  • Major airports served: IAD, BWI, DCA
  • Additional facility: 10 vehicles at its BWI office
  • Overall company client ratio: 90% business/corporate; 5% government; 5% retail/ leisure
  • Corporate client sample: Fortune 500s, meeting planners, law firms, financial firms , government agencies, celebrities, biotech, pharma
  • Affiliates: 500+ worldwide
  • Website:

More Tech, Better Talk

In the two months since staffers moved into the renovated floor from the basement below and private homes, new workplace dynamics are being rewired. “It almost immediately created excitement and a boost in morale,” Alexander says. “We’ve gone to great lengths to think through almost every aspect of design and function.”
One of the intents of the redesign was to create a work environment more suited to the Millennial generation, with their natural bent toward social media, technology and interaction. “Employees are taking ownership and communicating in an enthusiastic manner,” Alexander says. “Having everyone collectively work together is a change. It’s certainly increasing communication and building cohesiveness as a team. It’s much easier to collaborate now.”

For a chauffeured transportation company, the layout enables staff to be more creative in booking and planning multi-vehicle runs and enhancing customer service. By also using auto-dispatch, Internet booking and paperless routines, staff members are freed up to spend more time on the calls that involve more detail-driven requests.

“Now everyone needs to be a salesman in the company,” Alexander says. “We want people to focus 110% on that call, and not feel rushed.”

During the design phase, Alexander and his executive team talked to staff often to get their ideas. “The biggest challenge was getting people to squeeze their brains,” Alexander says. “We wanted them to think toward the future and how business evolves and changes, and how to adapt.”

Alexander advises operators who want to revamp their facilities to think through all aspects of the end result. “How do you envision business processes to work in the future? Get opinions and be flexible. What’s on paper may look different once you’re putting on the drywall. If you think cookie-cutter, that’s what you are going to get.”

T-Word = Transform
Like any operation that spans chauffeured sedans and/or taxis, RMA must adjust to the stiff challenges from transportation network companies (TNCs). TNCs pressure RMA and its companion company, Orange Taxi, started in May 2011, in several ways, especially in finding qualified chauffeurs and taxi drivers.

View comments or post a comment on this story. (0 Comments)

More News

GCLA Ready For Industry High Rollers At Casino Night

The annual fundraiser proves to be a strong industry event attracting attendees and vendors from California and beyond.

LANJ To Hold First Ever Annual Golf Outing

The Sept. 18 event will raise funds for both the association and the Police Unity Tour.

Windy City Lines Up New Top Management

Some well known industry executive names gain new titles and roles at Chicago’s largest luxury vehicle and bus operation.

Operators Land Business Feature On MSNBC

The San Francisco/Silicon Valley area company rose from a weekend wedding limo service to a full-on luxury transportation provider.

Global Partners Adds First Member From Asia

Asia Limo will help the operator peer group gain more international insights.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close