People

Publisher's Page: Diversity Among Employees Good in a Competitive Marketplace

Posted on November 1, 1995 by Sara Eastwood

Webster’s defines diversity as “a point or respect in which things differ.”  In the limousine industry, operators have to address issues such as equal opportunity for women, minorities, and the disabled.

In the past, some operators have harbored a bias against female chauffeurs because they felt certain job responsibilities were not suited for women.  Some operators believe it is difficult for a female to handle heavy luggage, it is risky to have a woman drive through an undesirable neighborhood, and that a man feels uncomfortable having a woman open the door for him.  Limousine & Chauffeur believes this king of thinking is old-fashioned, discriminatory, and just plain bad for business.

Diversity among employees is beneficial to every operator.  An owner is smart if he keeps and open mind when considering staffing for his company.  This openness greatly increases the likelihood of hiring competent employees.  Additionally, a diverse staff is best suited to meet the needs of a diverse marketplace.

Limousine operators should actively promote the fact that they believe diversity is important in business.  An owner who promotes his company as an equal opportunity employer and a company that is trained to serve clients with disabilities is going to increase the effectiveness of all his promotional materials.

Operators increasingly seek to tap into the international marketplace.  Special promotions can be designed to open new markets by offering chauffeurs who speak foreign languages.  A strategically placed ad campaign abroad can be used to bridge cultural boundaries which will open up new markets.

As we head toward the holiday season, I urge everyone to think about what people of each sex and background have to offer.  Believe me, there are many tremendously talented people in the world.  Sex and background are only two characteristics we each possess.  Unfortunately, with the recent events that have captivated the American consciousness in the last several months, discrimination seems to be an issue that has come to the forefront once again.

Female industry players such as Marion McCormick, owner of Sterling Limousines Ltd. In Houston, TX, and Marsha Tortora, president of Empire Coach in Brooklyn, NY, and head of the Limousine Industry Manufacturers Organization (LIMO), bring a true sense of integrity to the industry.

Limousine & Chauffeur Magazine would like to applaud each woman, minority, and others who have overcome obstacles to succeed as owners, chauffeurs, coachbuilder representatives, etc.  Your road to success has been a more difficult one but your efforts have paved the way for others.

View comments or post a comment on this story. (0 Comments)

More News

Industry Summit Hits Hard On What Matters Most

The annual leadership gathering along Miami Beach helps operators focus on the most productive approaches to business and life.

GCLA Plans Three Regional Meetings Next Month

The California trade group will host separate events targeted toward Los Angeles, Orange County, and San Francisco area members and operators.

Minority Operators Making Their Mark With B2B Benefits

The Minority Limousine Operators of America (MLOA) ramps up its recruitment drive and education programs.

California Operator Moves Up To Another High-Profile Company

Frank Casara brings 27 years of experience in many limo roles to a growing service in Orange and San Diego counties.

EmpireCLS Rehires Seth Marcus In Meetings/Events Role

The industry executive previously worked nine years with the company as executive vice president of sales and marketing.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - May 2017 $12.95 Post International LCT Show Issue COVER STORY: * Best Operators of 2017: Their Winning Secrets Revealed * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close