AES Celebrates 30 Years of Solid Limousine Service

Posted on July 1, 2015 by

The staff and chauffeurs of AES Limo Services stand with owner George Henzel (front row center).
The staff and chauffeurs of AES Limo Services stand with owner George Henzel (front row center).

Biggest success: Henzel credits his biggest success to the 16,000 sq. ft. building he had built in 1995 that houses all of his businesses, including the eight fleet vehicles that can be kept in the garage.

Customer service approaches: “Whether right or wrong, we don’t dispatch or book through the Internet.” Henzel makes sure all calls, even after hours, dispatch to someone on the team. “We want to talk to the person and find out what they need, and once we do that, give them a package that meets their budget and impresses with service.”
Business origins: Before the limo company, George Henzel ran a commercial janitorial service. “Accidental happenstance,” says Henzel of his entry into limo service. “My wife was selling janitorial services, and people said they’d also be interested in getting rides to the airport. They were impressed with our level of service and I had a luxury conversion van that I had for myself that I put into service. We soon incorporated and became AES Limousine Services.”

Early marketing strategies: Henzel says an ad in the Yellow Pages early on brought a number of phone calls, and also clients from his janitorial business proved good prospects. “We were the only professional people in town,” says Henzel of his start. “I came from a corporate background, and that was our business, we wanted the corporate market.”

Growth steps: Henzel says the immediate requests for limousines and airport transfers prompted him to buy a stretch and Lincoln Town Car sedan. The fleet ratio has been steady over the years with a mix of sedans, stretches, vans, and SUVs. Recently, Henzel bought an 18-passenger limo bus.

Lessons learned: An early mistake Henzel made related to SEO and website design. “We went through two websites before we finally realized that it wasn’t the website or the look, it was the SEO. We had beautiful websites that just didn’t search, and we’ve since rectified the problem.”

Business loves: Dealing with the chauffeurs is one of his joys. “We have nine chauffeurs and they’re all retired part time people,” Henzel says. “They all have customer service or management backgrounds, and they’re all professionals.”

Advice: “Focus on the two most important parts of your business,” Henzel says. “The hiring and the driving. Make sure all chauffeurs and team members are 100% committed, and recognize above all else we are in the people business, not the car business. [Your clients] are going to remember how you treated them, long after they forget who had the lowest price.”

Future plans: Moving into more retail business, as corporate and government sales have been trending down. The addition of the limo bus has increased bookings. Henzel sees more demand for the vehicle for weddings and bridal party work. “People want to go in groups but they don’t want limousines. We can’t move our limousines. They want to go together but also have stand-up headroom.”

AES Limousine Service Inc.
Location: Winchester, VA
Owners: George and Victoria Henzel
Founded: 1985
Service region: Northern Shenandoah Valley
Fleet vehicles: Sedans, vans, SUV, stretch limo, limo bus
Fleet size: 8
Employees: 14
Annual Revenue: $400,000
Contact: (540) 667-8303

View comments or post a comment on this story. (0 Comments)

More News

Uber Of Private Aviation Has Tips For Tech Survival

Ronn Torossian, chief marketing officer for JetSmarter, will be presenting need-to-hear pointers on staying competitive.

Cleveland Company Promotes New General Manager

Parke Qua will manage and oversee anything that moves at Company Car & Limousine.

Richard Murillo Moves To New Sales Post At Coach West

The longtime industry vehicle seller stretches his expertise into the bus and van markets.

D-Day Survivor-Chicago Operator Honored At Cubs Game

World War II veteran Art Rento Sr., founder of Pontarelli Companies, was celebrated for his Army service in front of a Wrigley Field audience.

People's Choice Awards Kicks Into High Season

September is prime time to nominate an operator (maybe even yourself?) for the industry's contribution awards.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - September 2017 $12.95 MOTORCOACH / BUS ISSUE COVER STORY: * Irizar Racks Up A Good Rookie Year * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close