Cadillac’s Goal Is to Be “the Cadillac of the Livery Business”

Posted on May 1, 2005 by LCT Staff - Also by this author

Jim Taylor, an auto industry veteran, serves as Cadillac’s general manager and oversees all activities from retail sales to professional vehicles. LCT spoke with Taylor about his views on the industry and where Cadillac fits into the mix.

Q: You recently participated in the LCT Show. What general impressions did you glean from this event? A: The LCT Show was a huge success for Cadillac. Personally, it was my first limousine show, and I was pleased to see so many operators excited about the new generation of Cadillac products, including the 2006 DTS and the Escalade ESVe. With the energy and enthusiasm displayed at the show by the first-timers and the seasoned industry veterans, it is easy to see that the ground transportation industry is alive and well.

For Cadillac, this industry is a must. It represents an opportunity to build our image with countless customers. Collectively, the limousine and livery industry transport a couple hundred million passengers each year, all of which are potential General Motors customers. Specifically, that’s a tremendous opportunity to expose people to the new Cadillac, the Cadillac that is experiencing a powerful renaissance in the luxury market.

Q: What are your views on where the limousine and chauffeured transportation industry is heading? A: Today’s corporate executive vehicle of choice is a luxury sedan or low-profile conversion. The new 2006 DTS and the Escalade ESVe are ideally suited to this segment. These technologically advanced vehicles provide the quality, reliability and durability that operators demand, and the styling, comfort and convenience that will satisfy the most discerning clientele.

We believe that business travel will continue to be the leading segment in the market. Fulfilling the needs of this segment will be critical to the financial success of any operation. And Cadillac will continue to strengthen its presence, offering innovative vehicles filled with purposeful technology.

Not unlike the retail world, Cadillac’s direction in the limousine and chauffeured transportation industry is to be the leading supplier of premium luxury automobiles. And the new 2006 DTS and the Escalade ESVe, with their bold designs and sophisticated interiors, solidify this position.

Cadillac Unveils 2006 DTS Limousine and Escalade ESVe Limousine at LCT Show

Q: How is Cadillac positioning itself to interact with the needs and requirements of the industry? A: Our goal is to literally be “the Cadillac of the livery business.” To maintain and build upon that image, we have a responsibility to provide unmatched quality and unforgettable experiences for every livery operator and customer. For us, the payoff is simple, many of our shared customers will desire to recreate key experiences in their everyday lives. In short, they will aspire to own a Cadillac. I liken this at some level to our new XLR 2-door roadster, we sell a few thousand of them a year, but it is extremely important for the image of our brand. Professional vehicles, too, are a must in our product portfolio. They are critical to our premium position in the marketplace.

Cadillac is deeply committed to this industry. As such, it was a pleasure to unveil the all-new 2006 DTS limousine and the Escalade ESVe limousine to the industry at the LCT Show. These vehicles are the latest additions to Cadillac’s continued product renaissance. Based on the feedback we received at the show, we expect the DTS and Escalade ESVe to appeal to affluent individuals, celebrities and corporate executives, as well as to leading ground transportation companies in the U.S.

As we continue to launch high-quality, boldly designed vehicles for this market, backed by the GM 4-year/50,000-mile Bumper-to-Bumper limited warranty and the 3-year/150,000-mile Professional Vehicle Protection Plan, our share in the professional vehicle market will grow.

View comments or post a comment on this story. (0 Comments)

More News

Industry Summit Hits Hard On What Matters Most

The annual leadership gathering along Miami Beach helps operators focus on the most productive approaches to business and life.

GCLA Plans Three Regional Meetings Next Month

The California trade group will host separate events targeted toward Los Angeles, Orange County, and San Francisco area members and operators.

Minority Operators Making Their Mark With B2B Benefits

The Minority Limousine Operators of America (MLOA) ramps up its recruitment drive and education programs.

California Operator Moves Up To Another High-Profile Company

Frank Casara brings 27 years of experience in many limo roles to a growing service in Orange and San Diego counties.

EmpireCLS Rehires Seth Marcus In Meetings/Events Role

The industry executive previously worked nine years with the company as executive vice president of sales and marketing.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - May 2017 $12.95 Post International LCT Show Issue COVER STORY: * Best Operators of 2017: Their Winning Secrets Revealed * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close