Lyft is launching a luxury ride service called Lyft Premier
to compete with Uber Black.
Lyft says 60% of its riders have requested an option for a more luxurious ride. The company says Premier riders will get a higher-end vehicle like a BMW 5 Series, Audi A6, or an Escalade.
[FROM LCT: A Lyft spokesman said Premier is not related to any ongoing talks with Carey International].
The Verge article here