Best Western Hotels & Resorts
alongside Destination Canada
, Hotel Association Canada
and the Tourism Industry Association of Canada
spoke to the growth of inbound American travel to Canada as well as trends in the industry at Best Western’s 11th annual Leisure Travel Summit in Toronto.
This year, Canada has noted a 20% increase in inbound travelers from the U.S. to Canada, according to the national travel survey done by Destination Canada. In addition, the country is seeing an uptick in winter and shoulder season travel.
David Goldstein, president and CEO of Destination Canada, noted once visitors have been to Canada, they are four times more likely to come back and seven times more likely to recommend travel to the country to others. He also mentioned Destination Canada recently launched a new campaign targeting Americans called, “Keep Exploring,” focusing on what today’s traveler is seeking – experiences.
Hotel News Resource article here