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Daimler, BMW Reportedly End Apple Car Project Involvement

Posted on April 20, 2016

Apple won't officially confirm it's working on an electric, semi-autonomous car, but if the rumors are true it could need to partner with a seasoned car company to help it navigate the tricky and expensive world of automobile manufacturing. On April 20, the list of potential partners just got a little shorter. BMW and Daimler have discontinued negotiations with Apple over the tech giant's rumored car, codenamed "Project Titan," according to German business publication Handelsblatt.

"Industry sources" tell Handelsblatt the automakers left the negotiating table over disagreements related to control and data. "Apple wants the car to be closely built into its own cloud software, while the German carmakers have made customer data protection a key element of their future strategy," the magazine says.

Talks with BMW collapsed last year, while discussions with Daimler broke down only recently, the magazine states. Apple CEO Tim Cook visited BMW's headquarters in Munich last year and senior Apple executives toured the car company's factory in Leipzig to see how it makes its i3 electric car. Soon after, talks between Apple and BMW ended.

The Verge article here

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