Operations

Daimler, BMW Reportedly End Apple Car Project Involvement

Posted on April 20, 2016

Apple won't officially confirm it's working on an electric, semi-autonomous car, but if the rumors are true it could need to partner with a seasoned car company to help it navigate the tricky and expensive world of automobile manufacturing. On April 20, the list of potential partners just got a little shorter. BMW and Daimler have discontinued negotiations with Apple over the tech giant's rumored car, codenamed "Project Titan," according to German business publication Handelsblatt.

"Industry sources" tell Handelsblatt the automakers left the negotiating table over disagreements related to control and data. "Apple wants the car to be closely built into its own cloud software, while the German carmakers have made customer data protection a key element of their future strategy," the magazine says.

Talks with BMW collapsed last year, while discussions with Daimler broke down only recently, the magazine states. Apple CEO Tim Cook visited BMW's headquarters in Munich last year and senior Apple executives toured the car company's factory in Leipzig to see how it makes its i3 electric car. Soon after, talks between Apple and BMW ended.

The Verge article here

View comments or post a comment on this story. (0 Comments)

More News

Company Accused Of Ditching Couples At The Altar

One client says once the deposits were collected, the Cleveland-based business stopped responding to their calls and emails.

Uber Drivers Complain About The Silliest Things

TNC Travesties Of The Week: Some independent contractors just don't have what it takes to be chauffeurs.

Limo Caddy Can Upgrade A Back Seat To First Class

LCT WEB-X-CLUSIVE: Going the extra mile for customers is made easy with PLATROS’ patent-pending seatback pocket device.

Why You Need A Social Customer Service Strategy

Whether you like it or not, people are talking about your business on social media.

Treat Your Employees Right For Maximum ROI

There’s no better way to show your appreciation than giving them what they need to do their job. 

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - December 2016 $12.95 GLOBAL/INTERNATIONAL ISSUE COVER STORY: * The Coolest Operators on the Planet * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close