Operations

New Client Amenity Can Polish Up Your Service

Posted on April 15, 2016 by Lexi Tucker - Also by this author - About the author

President of White Towel Services Jason Stark.
President of White Towel Services Jason Stark.
In Japan, there’s a saying that translates to “the customer is God.” Those who know anything about the luxury ground transportation industry understand their customers expect to be treated in such a way.

Sure, you might have bottled water at the ready or perhaps a dish of mints, but so do all the other companies. What can you do to really wow your clients? One option is investing in refreshment towels.

Jason Stark, president of White Towel Services, worked in the Japanese travel and customer service industries for 12 years and learned a lot along the way. He spent a much of his time traveling in Asia, and came across the concept of the warm/cool towel while he was in the area. After thinking about it, he decided it would be a perfect product to introduce to businesses in the U.S.

Based off of the Japanese oshibori hand towel, Stark’s basic concept stayed the same: White Towel Services offers towels made of cotton cloth that can be served either hot or cold. He tweaked the concept for American customers by adding essential oils to the mix. As steam comes off of the towel, so does a relaxing sent that engages a client’s senses. This creates aromatherapeutic value and makes for a stronger customer experience overall.

The towels are sanitized, individually wrapped, and come in a variety of sizes and scents. Customers can choose from eight, nine, 10 or 12-inch square styles, as well as lemon, lavender, peach/mango or unscented. As far as the transportation industry goes, Stark says the most popular choice is the nine-inch, lemon scented towel.

“These towels are the perfect fit for this industry because, even though the price point is relatively low, it offers an instant feeling of first-class service. If someone is traveling, no matter what they’ve been doing or what they are going to do, a nice hot towel on a cool day or cool towel on a hot day is going to make them feel instantly like they are being treated like a VIP,” Stark says.

Terry Cotton Refreshment Towels are pre-moistened, 100% cotton towels that can be served hot or cold. They are available in many scents and sizes.
Terry Cotton Refreshment Towels are pre-moistened, 100% cotton towels that can be served hot or cold. They are available in many scents and sizes.

White Towel Services works with large motorcoach operations in Canada and some American limousine companies as well. The company exhibited Feb. 29 to March 2 on the show floor of the International LCT Show in Las Vegas.

But Stark didn’t originally decide to market to the transportation industry, although he knew it would be a good fit. “We don’t have a large sales force, and we prefer to let the product grow organically. Within the last year or so, we noticed a lot of transportation and coach companies using the product. That’s why we started going to more of the trade shows —we wanted to educate ourselves more about the industry,” Stark says.

The company makes its products themselves in Fort Worth, Texas, and therefore has a lot of flexibility with the packaging of each individual towel.

“It’s a product that can be used not only to make your customer feel as if they are being treated like a VIP, but if the company decides to have us personalize it and put their own logo on the individual wrapper, a client that’s riding with them might take a towel or two with them and use it at other times when they are traveling. That way, they will be reminded of the company’s name long after they’ve left the vehicle,” Stark says.

The feedback has been nothing but positive. However, something customers have requested is an easier way to heat and cool the towels — and like any good business man, Stark has promptly acted on this request. White Towel Services is near the end of producing small, portable, heating units that are no bigger than a lunchbox and plug into the vehicle’s cigarette lighter. Production is expected to be finished about three to four months from now.

For more information on the various products available, click here.

View comments or post a comment on this story. (0 Comments)

More News

Company Accused Of Ditching Couples At The Altar

One client says once the deposits were collected, the Cleveland-based business stopped responding to their calls and emails.

Uber Drivers Complain About The Silliest Things

TNC Travesties Of The Week: Some independent contractors just don't have what it takes to be chauffeurs.

Limo Caddy Can Upgrade A Back Seat To First Class

LCT WEB-X-CLUSIVE: Going the extra mile for customers is made easy with PLATROS’ patent-pending seatback pocket device.

Why You Need A Social Customer Service Strategy

Whether you like it or not, people are talking about your business on social media.

Treat Your Employees Right For Maximum ROI

There’s no better way to show your appreciation than giving them what they need to do their job. 

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - December 2016 $12.95 GLOBAL/INTERNATIONAL ISSUE COVER STORY: * The Coolest Operators on the Planet * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close