Uber is reportedly plunking down as much as $500,000 to become the exclusive ride-hail service of Super Bowl 50
, according to Quartz. As part of the deal, Uber will have its own pick-up and drop-off zones at Levi's Stadium in Santa Clara, Calif. Other app-based car services, like Lyft, will not be allowed at the Super Bowl.
The deal is a first for Uber, which has been barred from operating at previous Super Bowls because of traffic restrictions or rules imposed by the host cities. Thanks to the sponsorship deal, as well as the game's proximity to Uber's San Francisco headquarters, the company will have unfettered access.
TheVerge.com article here