Beverly Hills, Calif.— The Grammy Award Show is one of the busiest days for Los Angeles limo operators, with celebrities and Hollywood talent ordering chauffeured transportation in droves for their ride to the illustrious event. This year, KLS Worldwide Chauffeured Transportation has sponsored a special VIP voucher to be included inside the coveted Grammy Award gift bags.
It is the second year that KLS Worldwide has sponsored a Grammy gift bag item. CEO Alex Darbahani first scored the premium placement for last year’s awards, and says that the return on investment gives him high hopes for new business after this year’s show.
The voucher gives attendees one free ride in a luxury sedan to any airport in the world, a cost of about $10,000 worth of service. But Darbahani hopes that many of the high-profile clientele that receive the gift bag will turn into future long-term clients after they try the service.
The 56th Annual Grammy Awards will be held Sunday, Jan. 26th, at the Staples Center in Los Angeles. The gift bags handed out to attendees have become renowned for their range of sponsored merchandise inside. Companies from all kinds of industries vie every year to have their products featured in the sought-after goodie bags. Among the entries this year are luxury products like Max Martin shoes, Gibson Guitars, a $5,000 “Best of Las Vegas” package, and many more.
— Tim Crowley, LCT senior editor