Operations

Small Businesses Look to Cash In Big From Super Bowl

Posted on January 22, 2014

NEW YORK — In about a week from now, the Super Bowl will bring throngs of visitors to the New York area - and small business owner Shlomo Chkifati, 24, already considers himself a champ.

His limo service, Luxor Limo in Red Hook, is 50% booked for Super Bowl Sunday on Feb. 2, and will likely be sold out by game day. He's expecting a big spike in the days leading up to and after the event taking place at MetLife Stadium in East Rutherford, N.J.

Chkifati has told all of the drivers of his 33-vehicle fleet of black cars, stretch limos and luxury vans they'll be working on game day, and has invested $20,000 in social media and pay-per-click campaigns.

The projected payoff: $210,000 in revenues during what's normally a sleepy time for the limo biz.

"Nothing comes close to this," Chkifati said. "Everyone in New York City that has to do with transportation, bars, hotels - all will be making money."

Full story at www.nydailynews.com.

View comments or post a comment on this story. (0 Comments)

More News

New Online Limo Service Brokerage Offers Discounted Rides

The two-year-old company racks up results and fans as it helps operators fill unused vehicles and seats.

Celebrity Worldwide Launches New Charter Jet Website

Clients of the Philadelphia-based company can book seamless air travel worldwide through an easy, more informative site.

No Way Uber Worth $70 Billion, Investor Says

Meanwhile, the feds have penalized the TNC for misleading consumers on its privacy practices.

Updated Uber For Business Gives Companies More Control

The TNC's refreshed platform will help streamline corporate ride-hail use, especially for unmanaged travel programs.

Dream Team: How One Company Keeps Clients And Staff

eNews Exclusive: Concierge Limousine along California’s Gold Coast knows that without happy, loyal employees, an operation will fall apart.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *
LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close