Operations

Limo Operators Already Prepare For Prom In February

Posted on January 10, 2014

TORRANCE, Calif. — Prom just isn’t what it used to be, not only for the prom goer but the transportation provider as well as all of the ancillary service providers.

On Tuesday, Feb. 18 at the International LCT Show held at the MGM Grand in Las Vegas, you can attend a session focused on how to adjust your marketing tactics using social media and other forms of media to maximize your profits during this crucial season.

The price of prom has been going up, with the average prom bill estimated at being $1,139, according to a study by Visa. What are kids spending their money on? The dress, tux, limousine rides and party buses, dinner at a white-tablecloth restaurant, a corsage for her, a boutonniere for him, tickets to get into the actual event, a French manicure, a Brazilian blow, leg waxings, spray tans…and the list goes on and on. It’s time to cash in on the action, so find out how at this seminar.

Garfield Bowen is the publisher and founder of Prom Guide Magazine. He is a leading prom marketing expert who helps limousine fleet owners develop innovative marketing strategies that integrate mobile apps, social media, and online shopping with conventional marketing and advertising campaigns. His knowledge of teen buying behavior, which he attained over the last 25 years, has made him a sought after authority in the billion dollar prom industry.

Attendees will benefit from this session and many others, all hand-crafted by the National Limousine Association during the event, which takes place on Feb. 16-18, 2014. The full schedule and online registration are available on www.LCTSHOW.com. Those who register before Jan. 17 will save the most on their passes.

—   Tim Crowley, LCT senior editor

View comments or post a comment on this story. (0 Comments)

More News

Torched Limo Owned By A Muslim Immigrant Businessman

The owner estimates $70,000 in fire damages to the Lincoln MKT stretch burned by anti-Trump rioters on Inauguration Day.

Anti-Trump Protesters Block Uber Headquarters

The TNC's CEO Travis Kalanick is one of several technology executives who's part of the president's Strategic and Policy Forum.

Toronto Operator Emphasizes Occasions

WebXclusive: Ash Fadil works to provide experiences that will have his clients coming back for more than just one special event.

What Judges Look For In OOY Award Entries

Read up on what some contenders have already submitted in their running to become an Operator of the Year.

Atlanta Operator Supports Strength In Numbers

Chad Casey knows industry involvement is a must when discovering new affiliates.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - January 2017 $12.95 THE MONEY ISSUE COVER STORY: * Dashboard Helps Steer Company Finances * *
LCT Magazine - December 2016 $12.95 GLOBAL/INTERNATIONAL ISSUE COVER STORY: * The Coolest Operators on the Planet * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close