Operations

Limo Operators Already Prepare For Prom In February

Posted on January 10, 2014

TORRANCE, Calif. — Prom just isn’t what it used to be, not only for the prom goer but the transportation provider as well as all of the ancillary service providers.

On Tuesday, Feb. 18 at the International LCT Show held at the MGM Grand in Las Vegas, you can attend a session focused on how to adjust your marketing tactics using social media and other forms of media to maximize your profits during this crucial season.

The price of prom has been going up, with the average prom bill estimated at being $1,139, according to a study by Visa. What are kids spending their money on? The dress, tux, limousine rides and party buses, dinner at a white-tablecloth restaurant, a corsage for her, a boutonniere for him, tickets to get into the actual event, a French manicure, a Brazilian blow, leg waxings, spray tans…and the list goes on and on. It’s time to cash in on the action, so find out how at this seminar.

Garfield Bowen is the publisher and founder of Prom Guide Magazine. He is a leading prom marketing expert who helps limousine fleet owners develop innovative marketing strategies that integrate mobile apps, social media, and online shopping with conventional marketing and advertising campaigns. His knowledge of teen buying behavior, which he attained over the last 25 years, has made him a sought after authority in the billion dollar prom industry.

Attendees will benefit from this session and many others, all hand-crafted by the National Limousine Association during the event, which takes place on Feb. 16-18, 2014. The full schedule and online registration are available on www.LCTSHOW.com. Those who register before Jan. 17 will save the most on their passes.

—   Tim Crowley, LCT senior editor

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