Operations

Hyundai North America Names New CEO

Posted on December 27, 2013

COSTA MESA, Calif. — John Krafcik, the president and CEO of Hyundai Motor America, is stepping down next week after five years at the helm, the company announced Friday. He will be replaced by David Zuchowski, the current executive vice president of sales who joined the company in February 2007.

When Krafcik became CEO of American operations in 2008, the South Korean automaker's cars were ugly and often broke down. During his tenure, he pushed through quality, style and fuel efficiency improvements to help drive up sales. Hyundai Sonata midsize cars and Elantra compacts became top sellers and multiple models garnered the Insurance Institute for Highway Safety's Top Safety Pick designation.

Hyundai had already started to change before Krafcik arrived, offering a 10-year, 100,000 mile warranty with its cars. But the transformation from joke to juggernaut accelerated under his watch. Krafcik didn't just focus on the engine but how people used their cars as personal living spaces.

“Finding room for people’s stuff is one of our priority focal points,” he told The Associated Press in a 2012 interview. “Let me give you a great example. Cup holders and bottle holders. This is a great success for Hyundai, and it took some time to convince the engineers that this is what we needed to do (because) cup holders cost money.”

For the full story go to abcnew.go.com.

View comments or post a comment on this story. (0 Comments)

More News

Dawson Rutter's Company Named Best Car Service

Commonwealth Worldwide earns the Boston ranking for the seventh time as it marks 35 years of chauffeured service.

Family Business Becomes Millennial’s Passion

eNews Exclusive: Fast 40 operator Nick Boccio got his start in a garage and has since taken up a desire to continue his grandfather’s legacy.

Luxury Vs. Affluent Travelers: What's The Difference?

Luxury spenders are more driven by experiential and authentic experiences.

Company Aims To Reach Peak Operating Performance

eNews Exclusive: Abdou and Hillary Louarti believe industry involvement and education help them stand out in a crowded market.

Uber Is Imploding, But Does Anyone Really Care?

The TNC may be a cesspool of sexism and harassment, but efficiency tends to trump corporate intrigue.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - June/Fact Book 2017 $12.95 * Facts & Stats * Directors & Guides *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close