Operations

Tampa Bay Limo Companies Merge To Boost Multiple Brands

Posted on November 26, 2013

Page 1 of 2

TAMPA, Fla. — Ambassador Limousine and Advantage Limousine, the companies who serve the New York Yankees and the Seminole Hard Rock Casino respectively, are merging to create the Ambassador Group of North America, they announced Tuesday.


In combining the companies, Ambassador CEO Kenneth J. Lucci and Advantage President and CEO Hani Banoub have created multiple tiers of chauffeured limousines, sedans and motorcoaches on the West Coast of Florida. The deal formally closed on Nov. 22.

The merger deal creates a comprehensive 70-vehicle operation, the largest chauffeured fleet in the Tampa Bay region, with estimated combined annual revenues of at least $6.8 million, Lucci told LCT on Tuesday. Ambassador brands have annual revenues of about $5 million, and Advantage has about $1.8 million. The combined operations have 30 employees and 90 independent contractors.

Lucci outlined the brand structure under Ambassador Group of North America, a newly formed corporate parent entity, as follows:

  • Ambassador Limousine: Traditional, luxury corporate chauffeured services
  • Ambassador Executive Coach: Motorcoach/charter bus services
  • FlexSedans: A membership-based service for consumers that provides chauffeur-driven sedans at about the cost (or under) of a cab. The value-driven Ford Flex crossover service is based on pre-paid client memberships only. A typical rate is $45 for 45 minutes. Lucci started the service in April 2012.
  • Advantage Limousine: Leisure, retail, nights out limousine and limo bus services
  • We Care Medical Transportation: Patient transport and medical courier services with Ford Flex crossovers arranged exclusively through medical provider clients that include doctors offices, health care practices, home health care agencies, rehabilitation services, and seniors communities. Banoub launched this division in 2011.

The Ambassador service groups reflect a growing trend in the chauffeured transportation industry of creating multiple transportation tiers that cater to clients who want to hire vehicles and services that fall in between a highest-end limousine and a low-end taxicab.

“Hani and I have been talking about merging for a few months, and in our conversations, we realized just how well our companies complement each other,” Lucci said in a statement. “Advantage has a sedan service for healthcare called WeCare, and we have a sedan service for consumers and businesses called FlexSedans. We both have modern fleets, and while Advantage has a strong base of business in luxury limos, Ambassador does well serving groups with state-of-the-art motorcoaches. We have corporate clients, such as Tech Data and Franklin Templeton, and they are the official limousine for a number of high profile destinations, like The Florida Aquarium, Blue Martini and Jackson’s Bistro. This deal just makes sense.”

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