DALLAS, Texas— In the category of “Attendance Promotion Brochure under 50,000 net square feet,” the International LCT Show 2013 recently took home an honorable mention for its show brochure, “Back in the Black.”
The International Association of Expositions and Events, (IAEE), holds an annual “Art of the Show Competition,” which is a prestigious international contest for marketing collateral and campaigns. This honor is a major feather in LCT’s cap, as it was pitted up against some of the most influential companies in the trade show industry.
The ILCT “Back in the Black” brochure was one of 63 honorees out of 162 submissions from the U.S., Canada, and England. The winning entries will be on display at Expo! Expo!, the IAEE’s Annual Meeting & Exhibition to be held Dec. 10-12, 2013, in Houston, Texas.
You can view the full winners list here, with categories that include best email promotion, innovative use of technology, show photography, signage/decoration, and more. This is the first award of its kind for LCT. Earlier this year, the ILCT Show was named to Trade Show Executive Magazine’s Fastest 50, which honors trade shows that have grown at least seven times the average growth rate of 2012.
— Tim Crowley, LCT senior editor