BOISE, Idaho — Diamond Limousine, Sedan and SUV Service is one of a handful of businesses offering posh rides around the Treasure Valley area and beyond. Its fleet includes a 10-passenger Chrysler 300 limo, a 15-passenger Cadillac Escalade Super Stretch, a 24-passenger party bus, two 2012 Chrysler 300s and a 2012 Chevrolet Suburban.
Owner J.R. Garza started the company in 2004 and now has 10 employees. He recently sat down with the Idaho Statesmen’s Business Insider section for a Q & A on making it in the luxury transportation industry, where professionalism sometimes means ignoring what happens behind the glass.
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