DETROIT — General Motors has picked the head of Nissan Australia to become Cadillac's vice president of U.S. sales and service, GM said today.
William Peffer Jr., 43, leaves his post as CEO of Nissan Australia after having held several sales and marketing roles for Nissan since 2006. Before that, he spent 13 years in Ford's U.S. sales division, GM said in a statement.
Peffer, whose appointment is effective today, is relocating to Detroit from Melbourne, Australia. He will report to Bob Ferguson, senior vice president of global Cadillac.
"Bill’s experience and leadership applies directly to the sales, service and customer experience areas that are crucial to our brand as we grow," Ferguson said in a statement.
Cadillac’s top U.S sales post has been vacant since June, when former sales chief Chase Hawkins was dismissed from the company for an undisclosed policy violation.
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