Current generation of chauffeured clients are getting older, retiring, and making room for the next generations to take their seats. There's no guarantee that the tastes, demands and needs of the new generations will mirror their predecessors'. In fact, it may be safer to assume that they will be totally different. Just look at the industry today and compare it to thirty years ago -- a lot has changed in the last three decades.
To prepare the limousine industry for future success, LCT has created a group of rising stars under 40 years old who will convene and discuss how to appeal to the X and Y generations of customers at the LCT Leadership Summit in Miami. The session is called "Fast 40" and topics will include:
- Leveraging the marketing power of the internet and social media to increase sales
- Evolving from old mentalities into fresher perspectives to adapt to customers' demands
- Understanding what is and is not important to younger clients
- Redefining company cultures and the work place
- Technology: what is important, what is a waste, and how much automation is possible
- Refreshing the definition of service to meet expectations of emerging chauffeured clients
- Cleaning up the industry image to attract more young professionals and investors
- Predicting future clients' perceptions on vehicle brands -- will "Lincoln" and "Cadillac" still be in high demand, or will they yield ground to "Toyota Avalon" and "Chrysler 300"?
Source: LCT/Bobit Business Media Events Dept.