BEVERLY HILLS, Calif. — Celebrities and Hollywood stars are award-hopping in their limousines as award season hits full swing, with the 55th Grammy Awards coming up on Feb. 10, right after the International LCT Show. Los Angeles operator Alex Darbahani, CEO of KLS Worldwide Chauffeured Services, is making sure he sees some of the action.
Most award shows enter contracts with chauffeured service companies to transport the stars, but Darbahani is interested in providing transportation to VIPs when they’re not hitting the red carpet. This year, KLS gift cards will be included in the Grammy Awards goodie bags for VIP guests and attendees.
“We are excited about the Grammy’s and this new opportunity to do some creative marketing,” Darbahani says. “We are giving $10,000 worth of service to VIPs and celebrities who might turn into future clients.”
KLS Worldwide Chauffeured Services provides chauffeured ground transportation to business executives and high-end leisure travelers in the Los Angeles metro region and around the world through its affiliate network. The company runs 28 vehicles that include the BMW 7 Series, Mercedes S Class and S Class hybrid, and Rolls-Royce Phantom.
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— Michael Campos, LCT associate editor