WASHINGTON, D.C. — The American Bus Association has selected to host the 38th Annual Marketplace 2016 at the Kentucky International Convention Center in downtown Louisville, Ky., on Jan. 9-12, 2016.
This marks the first time Louisville has hosted the event.
More than 3,000 attendees are expected to attend Marketplace 2016. Marketplace generated nearly $80 million dollars for the delegates, suppliers and host city in 2012.
Officials estimate that ABA’s Marketplace will bring an immediate, direct economic impact of $4.4 million dollars by hosting the conference, but as has been the case with other Marketplace cities, there is the potential for much more future business after showcasing the city to tour operators.
“Louisville already has a lot of options for tour operators, and we continue to see tremendous growth,” said Jim Wood, president and CEO of the Louisville Convention and Visitors Bureau. “By 2016, ABA can expect to see an expanded bourbon experience with new distilleries along Main Street, in addition to the attractions and restaurants that draw visitors to Louisville every year.”
ABA president and CEO Peter Pantuso said in a statement: “Louisville was selected after an exhaustive bid process. [It] has so many great places to see, including the Louisville Slugger Museum and Factory, the Kentucky Science Center, the Muhammad Ali Center and, of course, the Kentucky Derby Museum and historic Churchill Downs Racetrack.”
There are more than 3,000 first-class hotel rooms within a short distance of the Kentucky International Convention Center, and 2,300 are connected to the facility by an enclosed walking bridge.
Source: American Bus Association