This month’s marketing tip focuses on how to drive engagement and interaction on social media business pages.
It is not a good feeling when you pour a lot of effort and resources into a project that ends up being ignored by the people for whom it was created. Many executives have heard about the power of social media marketing by now and have created business pages on Facebook, Twitter, Pinterest, Google+, etc. But how many are actually successful in sparking a conversation between the company and its clients?
If you aren’t getting the engagement you expected, there are a couple of things you can do right off the bat to get people to interact with you, and you can discover those techniques by clicking here.
— Michael Campos, LCT associate editor