A Federal Freightliner 39-passenger bus operated by Richmond, Va.-based James Limousine is proving ideal for corporate and tour groups visiting historic Williamsburg, Va.
RICHMOND, Va. — One of the largest limousine companies based in Virginia’s capital city quietly moved into the eastern area of the state last April to make the most of growing executive, corporate and group transportation.
James Limousine opened a garage near the Newport News/Williamsburg International Airport for a 39-passenger mini-coach and a Lincoln Town Car sedan to serve the market region. The lower Peninsula area, which includes America’s Historic Triangle of Williamsburg, Yorktown and Jamestown, now provides about 10% of James Limousine’s annual revenues, which have grown 25% overall since 2011, said James Limousine owner and vice president, Randy Allen. “We’re very pleased with the rapid penetration of that market,” he told LCT.
The bus will be used to help service a Destination Management Company that handles group transportation and tours of Colonial Williamsburg, an international historic tourism destination. Also suited for corporate group clients, the Federal bus has two oak conference tables, individual seats that face forward, all-wood floor and a black exterior.
The company’s growth into the southeastern region follows its westward expansion to Charlottesville, Va., last year, which is home to the University of Virginia and multiple historical landmarks connected to Thomas Jefferson. At 26 vehicles, James Limousine offers a range of types from Toyota Camry sedans to mid-size motorcoaches for a 200-mile long service swath from the Blue Ridge Mountains to Hampton Roads.
“We’ll consolidate in all of our markets for a while as part of our strategic plan to expand where customers need us,” Allen said.
James Limousine also hired a local sales representative in the Newport News area. All dispatching and reservations are still handled through its Richmond main office.
— Martin Romjue, LCT editor