For as long as businesses have tried to get customers to buy their stuff, a referral has been the holy grail of prospecting. Like the mythical chalice, a referral is golden.
Fox Business article here
Factoid: Customer referrals are one of the most powerful selling and marketing tools available. In fact, the best source of new business is a referral from a satisfied customer. According to Forrester Research, 71% of online shoppers read reviews before buying.