Operations

An On-Demand Service That Follows The Rules

Posted on February 17, 2015

Jennifer and Gary Buffo of Pure Luxury Transportation in Petaluma, Calif., began BlinkCar in December, will expand it this week to Santa Rosa and Sonoma, and this spring begin operations in the Napa Valley. They hope that if the business takes off, other car service companies will want to become affiliates and use the app in their cities. (Photo by Santa Rosa Press-Democrat)
Jennifer and Gary Buffo of Pure Luxury Transportation in Petaluma, Calif., began BlinkCar in December, will expand it this week to Santa Rosa and Sonoma, and this spring begin operations in the Napa Valley. They hope that if the business takes off, other car service companies will want to become affiliates and use the app in their cities. (Photo by Santa Rosa Press-Democrat)

PETALUMA, Calif. -- At a time when ride-booking companies like Uber are shaking up the limousine and taxi industries, Pure Luxury Transportation is launching its own on-demand car service.

What sets BlinkCar apart from other ride-booking services, also known as Transportation Network Companies (TNCs), is that its drivers aren’t independent contractors using their private cars, but  trained company employees driving Pure Luxury’s fleet vehicles. The sedans and SUVs are fully insured, regularly inspected and cleaned each day, said Pure Luxury owners Gary and Jennifer Buffo.

Santa Rosa Press Democrat article here

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