Operations

Revolutionary Thinking Revs Up Mass. Operator’s Revenue

Posted on June 15, 2011

 

Chauffeur Scott Trainor draws upon his knowledge of history to create a fun, interactive, and educational tour.
Chauffeur Scott Trainor draws upon his knowledge of history to create a fun, interactive, and educational tour.

MILFORD, Mass. — Wearing a Tricorn hat and wielding a revolutionary war–era musket (unloaded, of course), Scott Trainor tells the tale of America’s birth as he takes clients on a tour of historic sites around Boston. It is on these tours that Trainor juggles the roles of chauffeur, tour guide, in-house minuteman, and historian for Milford, Mass.-based Accent Limousine Service, Inc.

Accent has only been offering the tour since the beginning of the year with only four outings under their belt, but so far client feedback has been positive, says Bob Nashawaty, Accent’s Chief Compliance Officer and son of company founders Rick and Susan Nashawaty. A new look at an old city It was Bob who came up with the idea for the tour. “I went on a Duck Tour in Boston, and I thought it was a nice experience and I got to see a part of Boston I’ve never seen before. And knowing we had the vehicles and drivers who knew the city, it popped into my head that we could go into the tour side also. We’ve had clients ask if we did tours, we have people come from out of the country and ask if they can put people on our bus and they would supply the tour guide, so we just put all those ideas together.” 

Son of liberty

When considering what type of tour to offer, Nashawaty thought of chauffeur Scott Trainor and his passion for and knowledge of history. Trainor has been with the company for about six to seven years, and is known as a history buff who participates in American Revolution reenactments in the region. Trainor traces his American roots all the way back to the 18th century to Thomas Brightman, a Rhode Island militiaman in 1776 of whom Trainor’s mother is a fifth-generation grandchild. When discussing his love for history, Trainor said his mother gave him his heritage and his father, a Pearl Harbor veteran, gave him his passion. Nashawaty shared his thoughts about adding a historical tour with Trainor, who jumped on the idea and offered to wear his minuteman outfit, and they “kind of just expanded on that idea,” Nashawaty said.

Trainor traces his American roots all the way back to the 18th century to Thomas Brightman, a Rhode Island militiaman in 1776 of whom Trainor’s mother is a fifth-generation grandchild.
Trainor traces his American roots all the way back to the 18th century  to Thomas Brightman, a Rhode Island militiaman in 1776 of whom Trainor’s  mother is a fifth-generation grandchild.

The first clients who tried it out got regular hourly rates for car service with no additional charge for having Trainor as the tour guide, and visited historic sites such as Faneuil Hall at Quincy Market and the Charlestown Navy Yard. After a few trial runs to let Trainor work out the kinks and get a good feel for it, the arrangement clicked and Nashawaty realized they had a potential winner. Accent sent out a press release to Milford Metro News, listed it on their website along with the rest of its services, notified corporate clients about the service, put it on the seatback inserts in their vehicles, and used social media such as Facebook to spread the word.

Time travel, made to order

The tour can be customized by the clients, and they decide the trip length and the vehicle, which can be a stretch or mini-coach, Nashawaty said. Trainor can be the chauffeur or ride along as an additional passenger, so in areas with little or no parking spots he can be dropped off along with clients to give the walking tour while the other chauffeur waits to pick them up.

“Having a second chauffeur to be able to drop off the passengers and tour guide to one location makes it real nimble, and depending on the party size we let the clients choose what works for them,” Nashawaty said. “I’m very happy [doing these tours],” said Trainor, who likes to bring his brand of interest into clients’ lives. He gets clients involved in the tours by finding out their roots and relating to them what types of activities and jobs their families would have done in colonial New England. “I have [the clients] live and love history, not just learn it,” Trainor said. “It’s not just a lecture; it’s fun. I give you an outline of the itinerary and we go from there, being flexible and making changes as necessary.”

At the end of the tour, Trainor likes to take his clients to the end of Long Wharf and do a firing demonstration. He can load the gunpowder into the musket without a projectile so that it still gets the big bang of firing the gun without anything actually shooting out. “It’s safe, but it’s totally up to the clients if they want me to do it or not,” he said.

Family business, family values: Rick Nashawaty II (COO), Rick Nashawaty, Sr. (CEO), and Bob Nashawaty (CCO).
Family business, family values: Rick Nashawaty II (COO), Rick Nashawaty, Sr. (CEO), and  Bob Nashawaty (CCO).

Other talents Nashawaty said this experience has taught him to look at his team differently so that he can better identify other talents that they may have. Among them is a chauffeur who was a gourmet chef in a previous career, and he and Nashawaty are brainstorming plans to offer a menu to go along on trips to sporting events. “In general, we’re looking at the talents and interests [of our staff], looking for experience that’s unique and marketable,” Nashawaty said. — Michael Campos, LCT assistant editor

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