Arthur Messina of Create-a-Card, Inc. explains how operators can stay ahead of the prom market, which remains a strong money-maker and loyalty-builder among the youngest limo clients and their parents.
COURTESY OF CREATE-A-CARD INC.:
There are too many proms on the same date. There are too many kids taking buses or driving themselves. No one is spending money anymore.
Forget those naysayers and start thinking about what you can do now to promote your company and book more jobs this season.
Start off by knowing your market. You are now selling to the 16-19 year old age range. At the same time, you are also selling your services to the parents of the 16-19-year-olds. The students still want excitement, lights, loud sound, new, fancy, unique, one of a kind, and cool chauffeurs. However, the parents are looking for safety, reputation, reliability, rules and a fair price.
So how do you accomplish this?
Read the rest of the PROM MARKETING TIPS ARTICLE HERE.