Krystal Hires AutoNation Executive As VP

Posted on March 30, 2011 by LCT Staff - Also by this author - About the author

ABOUT PHOTO: Krystal's new VP Robb Bennett (L) succeeds John Beck who has been with the manufacturer for a quarter century. (Note: separate photos blended into one image).

SUMMARY: Robb Bennett joined Krystal Enterprises on March 1 as its new vice president. Longtime vice president John Beck transitions to company consultant on May 1.

BREA, Calif. — KRYSTAL ENTERPRISES INC. recently hired Robb Bennett as its second-in-charge, succeeding company executive John Beck who has been with Krystal for the last 25 years.

Bennett, a former sales manager for AutoNation who joined Krystal on March 1, reports to Krystal founder and CEO Ed Grech.

Beck’s voluntary departure on May 1 is by no means a final good-bye, since the industry veteran will remain on board as a consultant to Krystal to work with key clients and help move the company forward.

“I’ll still be talking to them and be in the office weekly to make sure I can do anything to help out Ed and Krystal with its large client base,” Beck told LCT Magazine.

Beck has become a fixture in the limousine industry and a steady sales presence at the annual International LCT Shows. As vice president, Beck has overseen the marketing, sales, production, parts, purchasing and service aspects of the world’s largest limousine manufacturer.

Beck joined Krystal in 1986 as a sales manager, four years after Grech founded the company in Orange County, Calif. He quickly moved up to vice president, overseeing the company’s interactions with dealers and its sales team. Beck said he will continue working with the sales teams at the ILCT Shows.

The new arrangement will allow Beck more time for managing his real estate investments in the San Diego region, traveling, and visiting with family at his second home in Arizona. “I’ll have more time to spend on the things that I want to do,” he said. “I’ve never done anything like this, and I’m not sure what it will feel like, but it’s a good thing.

“This is good for me, keeps me connected to the company, and helps Ed.”

Bennett, 42, told LCT he will oversee all day-to-day aspects of the company. He worked for the last seven years as a general sales manager for AutoNation’s Mercedes-Benz and BMW dealerships throughout Southern California.

Bennett, a married father of three children, said he and Grech met through their wives, who in turn met at the school where each couple enrolls their children. The two vehicle executives discovered they share a lot in common and kept up a conversation for several months about working together.

Bennett, who grew up in Thousand Oaks, Calif., and lives in Aliso Viejo, said he’s thrilled to be joining Krystal at a time when the company is making a fresh start and ramping up its production of mini-buses, Sprinter vans, green vehicles, and eventually, Lincoln MKT stretch limousines.

“Krystal builds a great bus under a great name,” Bennett said. “We are building [up] a new company. Krystal has made a name on product quality and safety. The sky is the limit.”

— Martin Romjue, LCT editor

View comments or post a comment on this story. (1 Comment)

More News

NLA Supports, Celebrates Charities At LCT East

Early bird and group discounts end today, so don’t miss your chance to attend this event at the show!

Attention To Detail Sets California Operator Apart

WebXclusive: Millennial operator Aaron Schiff of Ascot Limousine uses his talents to maintain the stellar reputation of his godfather’s company.

Uber's Creepy Drones And Drivers

TNC Travesties Of The Week: The company's marketing techniques prove to be just as aggressive as their independent contractors. 

70 Defining Moments In Luxury Industry History

From the 1970s to the present, check out these incredible events that affect the wider luxury services and products sector. 

Do You Provide Customer Service Or Experience?

Companies may be tempted to stick with the former, but clients can almost immediately notice when the focus isn’t on the latter.

See More News

Facebook Comments ()

Comments (1)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close