Operations

ABA’s Facebook Page Draws 1,000 Fans And Counting

Posted on May 12, 2010 by LCT Staff - Also by this author - About the author

American Bus Association’s decision to end its blog and venture into social media paid off last week as its Facebook page marked a new milestone.

WASHINGTON, D.C. — The AMERICAN BUS ASSOCIATION recently proved the virtues of social media and marketing by racking up its 1000th registered fan on its ABA FACEBOOK PAGE.

“What a tribute it is to ABA’s member base of bus and tour operators, travel partners, and product and equipment providers that they have embraced ABA’s foray into social networking via Facebook,” said ABA President & CEO Peter Pantuso in a statement.

“We are so thrilled to have such an engaged, active and participatory membership base in ABA. Having more than one thousand Facebook followers speaks volumes about the enthusiasm of our association members, their eagerness to connect with one another professionally and socially, and the value they find in using Facebook to exchange information and ideas with their peers as well as ABA’s staff that’s always ready to serve their needs. Business relationships start with relationships first.”

ABA’s association culture, which stresses member-driven programs and benefits, has always had as a cornerstone of its success the value of listening to member feedback and providing desk-side assistance. ABA carefully monitors feedback to Facebook postings, and regularly feeds the voracious appetite for information inherent in being a Facebook loyalist.

“We view it as a badge of honor that we had no model for this other than sticking to traditional member service, and applying that proven formula to a new technological frontier online,” Pantuso said. “It’s simple, but not easy. Give members what they want. That’s what it takes.”

ABA made a strategic decision — knowing it was a risky in the Facebook frontier days of early 2009 — to end its blog to refocus on Facebook instead as the primary forum to reach members and receive feedback. Blogs were no longer leading edge technology, but the function they served was not going to go away. Instead, ABA surmised, the function of posting and engaging by encouraging feedback and discussion was going to shift to social networking.

ABA FACEBOOK PAGE updates regularly on Capitol Hill legislation action, Marketplace and Product Pavilion developments, new member benefits and programs, and links to buzz-inducing news stories and other motorcoach, tourism and travel trends.

Source: ABA

View comments or post a comment on this story. (0 Comments)

More News

Go Riteway Celebrates 60 Years In Bus Business

The Wisconsin company started with just four school buses and now has 1,000 vehicles serving several ground transportation sectors.

Colorado Operator Buys Affiliate To Widen Service Region

eNews Exclusive: B-Line Express in Vail will now cover even more ground in the retail-heavy state.

Why Uber Can't Be Fixed And Must Be Shut Down

Analysis: The TNC's lower costs brought lower prices, with resulting popularity and growth. But its use of noncommercial cars was unlawful from the start.

Empire CLS Featured In Meetings + Events Magazine

The article describes the chauffeured transportation provider's newest additions to its fleet: 56-passenger motorcoaches.

Unique II Brings Its Luxury Service To Florida FBO

The New Jersey company expands its chauffeured experience to  private charter jet clientele at Opa-locka.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close