ABA’s Facebook Page Draws 1,000 Fans And Counting

Posted on May 12, 2010 by LCT Staff - Also by this author - About the author

American Bus Association’s decision to end its blog and venture into social media paid off last week as its Facebook page marked a new milestone.

WASHINGTON, D.C. — The AMERICAN BUS ASSOCIATION recently proved the virtues of social media and marketing by racking up its 1000th registered fan on its ABA FACEBOOK PAGE.

“What a tribute it is to ABA’s member base of bus and tour operators, travel partners, and product and equipment providers that they have embraced ABA’s foray into social networking via Facebook,” said ABA President & CEO Peter Pantuso in a statement.

“We are so thrilled to have such an engaged, active and participatory membership base in ABA. Having more than one thousand Facebook followers speaks volumes about the enthusiasm of our association members, their eagerness to connect with one another professionally and socially, and the value they find in using Facebook to exchange information and ideas with their peers as well as ABA’s staff that’s always ready to serve their needs. Business relationships start with relationships first.”

ABA’s association culture, which stresses member-driven programs and benefits, has always had as a cornerstone of its success the value of listening to member feedback and providing desk-side assistance. ABA carefully monitors feedback to Facebook postings, and regularly feeds the voracious appetite for information inherent in being a Facebook loyalist.

“We view it as a badge of honor that we had no model for this other than sticking to traditional member service, and applying that proven formula to a new technological frontier online,” Pantuso said. “It’s simple, but not easy. Give members what they want. That’s what it takes.”

ABA made a strategic decision — knowing it was a risky in the Facebook frontier days of early 2009 — to end its blog to refocus on Facebook instead as the primary forum to reach members and receive feedback. Blogs were no longer leading edge technology, but the function they served was not going to go away. Instead, ABA surmised, the function of posting and engaging by encouraging feedback and discussion was going to shift to social networking.

ABA FACEBOOK PAGE updates regularly on Capitol Hill legislation action, Marketplace and Product Pavilion developments, new member benefits and programs, and links to buzz-inducing news stories and other motorcoach, tourism and travel trends.

Source: ABA

View comments or post a comment on this story. (0 Comments)

More News

Hobnob With LCT Editors At LCT-NLA East Show

The three-day event offers ample time for attendees to introduce themselves, discuss their companies, and talk about important industry matters.

Charges Dropped Against Chauffeur In N.Y. Crash

Carlos Pino was indicted in March on four counts of criminally negligent homicide, four counts of assault, reckless driving, and other crimes.

Techie Invests In Tesla Limo Service

The company has saved more than 11,888 gallons of gas and 110 tons of carbon dioxide in its nearly 217,480 miles of travel so far.

Arizona Operator Knows Quality Affiliations Take Time

The Driver Provider’s Mary Beall dishes out some valuable advice for building strong affiliate relationships.

NLA Supports, Celebrates Charities At LCT East

Early bird and group discounts end today, so don’t miss your chance to attend this event at the show!

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *
LCT Magazine - September 2016 $12.95 COVER STORY: * How Do We Max Our Markets? * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close