SMOOTH MARKETING MOVE: A Limo Night Out With Sex And The City

Posted on May 5, 2010 by LCT Staff - Also by this author - About the author

E-NEWS FEATURETTE: One Maine operator capitalizes on the hype of the upcoming movie sequel to sell packaged VIP service.

ROCKLAND, Maine — The hype of the Sex And The City sequel has captured the interest of women nationwide, and Rockland, Maine-based operator Jim Gamage Jr., owner of ALL ABOARD TROLLEY AND LIMOUSINE COMPANY, knows how to make a night of it.

When the first movie came out, a group of women rented out trolleys to get drinks and to see it. “I was thinking, ok, the second movie’s coming out. What can we do to spice it up a little bit?” Gamage says. “I just took the original idea and expanded on it.”

In partnership with restaurant and bar Trackside Station, Gamage is offering a $55 all-inclusive ticket for a VIP package to go see the premiere of SEX AND THE CITY 2, opening May 27. The ticket includes transportation in a limousine or trolley, cosmopolitan cocktails, and appetizers at Trackside Station, along with reserved seating movie tickets.

The two businesses have teamed up to spread the word, posting an online promotional article and Facebook updates on their pages. They will also send press releases to the local chambers and print out flyers.

Two limousines are already reserved out of the four limousines and two trolleys available. There are 150 seats total that are available for reservations, which Gamage has calculated with near-capacity instead of full to allow clients more room. He says he’ll be satisfied if sales get up to 100-125 tickets. “I don’t think that’s unrealistic,” he adds.

Gamage specifically looked for a restaurant with creative marketing tactics to partner with. He contacted the movie theatre to get discount movie tickets, and although red tape made that impossible, he was able to reserve VIP seats and get permission to roll out a red carpet for the ladies.

“Give it a shot and see what happens,” Gamage says, advising operators to think outside the box when it comes to marketing.

— Thi Dao, LCT Magazine

ABOUT PHOTO: Limo ladies partied it up for the first Sex And The City movie, so why not get more out and about for the sequel, according to All Aboard Trolley and Limousine Company?

View comments or post a comment on this story. (0 Comments)

More News

Hobnob With LCT Editors At LCT-NLA East Show

The three-day event offers ample time for attendees to introduce themselves, discuss their companies, and talk about important industry matters.

Charges Dropped Against Chauffeur In N.Y. Crash

Carlos Pino was indicted in March on four counts of criminally negligent homicide, four counts of assault, reckless driving, and other crimes.

Techie Invests In Tesla Limo Service

The company has saved more than 11,888 gallons of gas and 110 tons of carbon dioxide in its nearly 217,480 miles of travel so far.

Arizona Operator Knows Quality Affiliations Take Time

The Driver Provider’s Mary Beall dishes out some valuable advice for building strong affiliate relationships.

NLA Supports, Celebrates Charities At LCT East

Early bird and group discounts end today, so don’t miss your chance to attend this event at the show!

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close