Operations

South Florida Operator Lands Big Hotel And Casino Contract

Posted on April 14, 2010 by LCT Staff - Also by this author - About the author

Coastal Car Worldwide will provide round trips between the Seminole Hard Rock Hotel & Casino and the South Beach strip in Miami Beach, Fla.

FT. LAUDERDALE, Fla. — Seminole Hard Rock Hotel & Casino, South Florida's top entertainment venue, recently entered into an exclusive South Beach transportation relationship with COASTAL CAR WORLDWIDE to provide round-trip transportation to the resort.

Coastal, which has serviced the South Florida market for nearly four decades, will operate a luxury mini-bus from its Lincoln Road location and Bayside Marketplace to and from the SEMINOLE HARD ROCK HOTEL & CASINO four times a day, seven days a week.

"Our new relationship with Coastal Car Worldwide offers a convenient and affordable option for the South Beach visitor to experience the excitement of our world-class facility, celebrity nightlife and top-rated restaurants," said Phil Madow, president of Seminole Hard Rock Hotel & Casino. "We're looking forward to introducing the Hard Rock brand to a whole new audience."

As part of an aggressive introductory marketing effort, round trip fares will cost $32.50 per person, which includes $25 in free play at the casino and a $7.50 meal voucher.

"We are delighted to be joining with the Seminole Hard Rock Hotel & Casino," said Evan Michaels, CEO of Coastal Car Worldwide. By creating a conduit to the Seminole Hard Rock to and from the South Beach area, this will generate significant benefits for everyone in the South Florida tourism market by providing access to yet another outstanding amenity, Michaels said. Passengers will ride in a brand-new, luxury, video-equipped 35-passenger mini-bus.

Michaels said the service started April 7, and said that while walk-ups are welcome, he recommends that patrons secure reservations to assure availability.

The Seminole Hard Rock Hotel & Casino offers 2,500 slots and games of all denominations including more than 125 table games such as blackjack, baccarat, and live action poker. The AAA four-diamond resort showcases 25 stylish boutiques, 30 bars, restaurants and lounges, and the famous Hard Rock Live which features some of the world's leading entertainment.

With more than 50 vehicles, Coastal manages and maintains one of the largest fleets in the South Florida region, including executive sedans, SUVs, limousines, passenger vans and deluxe mini buses.

Information: COASTAL CAR/HARD ROCK or (866) 2HRDROC [(866) 247-3762].

Source: Coastal Car Worldwide

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