Operations

"Get Motorcoachified" Bus Wraps Hit the Road

Posted on September 30, 2009 by LCT Staff - Also by this author - About the author

DENVER — Motorcoach companies across North America have a bold new bus wrap to consider as they solidify marketing plans and budget this year.

The campaign poses several questions for operators: How will they stand out? How can they rise above the din of competing advertising messages vying for attention on the roads they travel each day?

For $45, the estimated cost of one bumper wrap, a motorcoach operator can now join the Motorcoach Council’s public awareness campaign, and do their share to promote the motorcoach industry overall, change the perception of motorcoach travel, and increase ridership.

Operators can buy a full-coach wrap, rear or side wrap, or bumper decal and may choose the decal color and messaging that resonates best with their particular demographic/region.

The “Get Motorcoachified” campaign gives motorcoach companies an opportunity to speak as one unified voice to cooperatively market directly to “untapped” potential riders and educate them about their services using coordinated advertising messages on the sides of 40,000+ vehicles — their rolling billboards.

The “Get Motorcoachified” campaign’s vibrant color palette, iconic graphics and catchy slogans were designed to amuse, educate, and intrigue while building consumer familiarity with the term “motorcoach,” as they make an impact on the road.

Heather Horton, spokesperson for the Motorcoach Council, said, “Motorcoach travel reduces our nation’s dependency on foreign oil, generates new employment opportunities and stimulates the economy.”

To learn more about the benefits of motorcoach travel and related statistics, CLICK HERE.

Source: American Bus Association

View comments or post a comment on this story. (0 Comments)

More News

Credit Card Scammer Preying Upon More Limo Services

ALERT: Industy credit card processor Chosen Payments issues warning to limousine operators.

Colorado Operator Engages Industry And Clients

Mo Tazi of Mt. Limousine LLC doesn’t take a backseat with trade group involvement or treating affiliate passengers like VIPs.

Rhode Island Operation Buys Wedding Trolley Service

Operator John Olinger of ROCKSTAR LIMO / O2 Global plans to grow the fleet of Kenny's Coach and Trolleys.

Sister Duo Absorbs What Industry Offers

eNews Exclusive: Briana and Chelsea Candeub of Park Avenue Limousine have learned the importance of never letting educational opportunities pass them by.

Luxury Travel Trends Disrupting The Industry

Brands can no longer rely on low-hanging fruit. Instead, they need to implement differentiating strategies to succeed going forward.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close