FORT LAUDERDALE, Fla. — UnderstandingMarketing.com has launched its PR Toolkit™, a new e-Book that helps companies generate their own public relations tactics to increase sales and profits.
The product is aimed at the millions of small businesses that need help promoting their products/services but can’t afford to hire a PR agency.
John Sternal, a seasoned public relations professional of nearly 20 years, designed the program to provide insight into how small businesses can leverage the power of media awareness to promote their companies and generate bigger profits. UnderstandingMarketing.com offers DIY (do-it-yourself) marketing and PR information for small businesses and the PR Toolkit serves as an agency-in-a-box for any company looking to insource and get publicity on a shoestring budget.
Serving as an all-in-one DIY resource, the PR Toolkit shows the small business owner how to easily identify creative angles and topics for stories, write a press release, develop email pitches that get reporters’ attention, and to build useful and lasting relationships with reporters. The PR Toolkit also includes free resources for getting a press release published in search engines and on news wires, and how to get stories placed for business publicity. Small businesses can even learn how to use social media like Twitter and Facebook for national publicity.
The PR Toolkit sells for $29.99 and is available for easy download by visiting UnderstandingMarketing.com.