SACRAMENTO, Calif. – API Limousine of Sacramento, Calif., says it has hit a home run with its addition of a new chief financial officer and director of sales and marketing. The company has recently hired David Kinney, MS, CFP, CHFC as its new CFO.
“We are very excited to have someone as talented as Dave Kinney on our management team,” states John Costan, CEO of API. “Dave brings a wealth of knowledge in small business finance, tax experience, and marketing expertise to our company. We are very enthusiastic about the growth potential that we hope to see.”
Kinney’s addition is having a huge impact on the company. In the short time that he has been on board, API has experienced a 100% increase in its volume and revenues despite an incredibly difficult economic environment. Kinney attributes this success to building strategic relationships. “We have devoted a significant amount of effort to developing strategic partnerships with whom we share a common demographic,” Kinney says.
For the month of December, Kinney initiated two marketing programs focusing on Christmas light tours and Holiday office parties. Kinney’s December slogan, “even Santa needs a lift once in a while,” helped rocket December sales for API to their highest levels ever for the company. Due to increased demand, API Limousine has added five more vehicles to it’s ever expanding fleet, which should allow the company to continue on its current growth path.
With strategic relationships that include night clubs, radio stations, tanning salons, and more, it appears that API is going to continue to show significant growth throughout 2009. Kinney states, “We will continue to strive to deliver on our motto, You Deserve...The Ultimate Experience.” To learn more about API Limousine, Call (916) 719-1236 or visit its website at
Source: API Limousine