Operations

Ford Escape and Mercury Mariner Earn Highest Safety Rating

Posted on August 20, 2008 by LCT Staff - Also by this author - About the author

DETROIT – Ford Motor Co.'s 2009 compact sport utility vehicles have earned the government's highest safety rating, with both the regular and hybrid versions of the Ford Escape and Mercury Mariner claiming best-in-class crash-test ratings.

The hybrids' five-star ratings from the National Highway Traffic Safety Administration are better than four stars averaged by Toyota Motor Corp.'s Highlander and Prius hybrids. Ford hopes this will give its hybrids an edge with increasingly safety-conscious consumers. "Safety is a top purchase consideration, second only to fuel efficiency, so Escape's five-star safety ratings and best-in-class highway fuel economy are a winning combination," said David Finnegan, hybrid electric vehicle marketing manager at Ford.

Ford is aiming to double its hybrid sales next year as it doubles its offerings with the launch of hybrid versions of the Ford Fusion and Mercury Milan sedans.

Ford said it was able to improve the safety of its compact SUVs through the selective use of high-strength steel in the body structure.

"We've devoted many hours to analyzing and perfecting the body structure, safety belts and air bags of Escape and Mariner for better performance in front and side impact crashes," said Steve Kozak, Ford's chief engineer for safety systems. "We've taken our compact SUVs to the next level of safety and have achieved better ratings than fierce competitors such as Toyota."

Toyota was not immediately available for comment.

But analysts said the results can only help Ford.

"If you have a family, that is very high on your list of priorities when you are searching for a new vehicle," said Erich Merkle of Crowe Chizek and Co., who noted that the Escape in particular is marketed at younger, growing families. "It will certainly work in Ford's favor."

Source: The Detroit News

View comments or post a comment on this story. (0 Comments)

More News

Rhode Island Operation Buys Wedding Trolley Service

Operator John Olinger of ROCKSTAR LIMO / O2 Global plans to grow the fleet of Kenny's Coach and Trolleys.

Sister Duo Absorbs What Industry Offers

eNews Exclusive: Briana and Chelsea Candeub of Park Avenue Limousine have learned the importance of never letting educational opportunities pass them by.

Luxury Travel Trends Disrupting The Industry

Brands can no longer rely on low-hanging fruit. Instead, they need to implement differentiating strategies to succeed going forward.

Chosen Payments Assists Operator Who Was Scammed

A suspect used a mobile app to place ride orders directly into a New Jersey company's software system.

Young Limo Entrepreneur Makes His Mark On The Industry

ENEWS EXCLUSIVE: Moe Ahmed started his California-based company at 18 and proves anything is possible when you have an incredible work ethic.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close