Operations

Getting The Word Out

Posted on July 25, 2007 by LCT Staff - Also by this author - About the author

WOODLAND HILLS, Calif. – As a limousine operator, the benefits of chauffeured transportation are obvious. It’s convenient. It’s luxurious. It’s affordable. And it’s safe.

But getting that message out to the public can be tricky in a world cluttered with advertising. That’s where public relations comes in, helping get the message inside the magazine stories, newspaper articles, radio shows, and TV reports millions watch each day.

With this in mind, the National Limousine Association, in cooperation with Ford and Cadillac, is working with Los Angeles-based automotive and lifestyle PR firm JMPR, Inc. to help get the myriad benefits of limousine transportation out to the media.

“There isn’t a person in this country that sees waiting in traffic or depending on public transportation as an enjoyable experience,” said Joseph Molina, president of JMPR, Inc. “So getting the idea across that there is another option available for a reasonable price is going to help grow the industry in a meaningful way.”

In the first phase of the PR effort, getting the name of the NLA out into the public sphere is crucial. For most media outlets, a national organization of limousine operators is a fairly new concept — and simply understanding what the NLA can offer a reporter is an important message to deliver.

Once the NLA is understood to be a premiere organization representing more than 2,000 limousine companies, reporters will begin thinking of it when the news of the day involves chauffeured transportation and use its officers and members as experts in stories. Furthermore, they will be more attentive to stories in the limousine world, like the current hot-button issue of lax enforcement of federal regulations at airports designed to prevent over-billing of professional drivers for circling the terminals.

“These are challenging times to be in the limousine business with modern security precautions at airports, high fuel prices, and a tightening economy,” Molina said. “But it’s times like these that make the NLA all the more important to its members.”

With the guidance of the NLA’s Public Relations Committee led by Julie Herring, president of Julie’s Limousine and Coachworks, Inc., in Clearwater, Fla., JMPR has contacted hundreds of major outlets. They’ve secured interviews with NLA President Jeff Greene, owner of Greene Classic Limousine in Atlanta, on topics related to the prom season, weddings, business travel, limousine etiquette, and the Academy Awards in places like AutoWeek, the Los Angeles Daily News, Detroit News, and Car & Driver Radio, each reaching hundreds of thousands of readers and listeners. Greene has also appeared on numerous regional radio shows and been quoted in school-focused trade publications.

A key focus in the current PR effort is to get the NLAride.com website mentioned in the media to promote the convenience of this service, allowing anyone to search the database of NLA members and hire professional limousine companies in any city in the U.S. or many places abroad at one location. JMPR has unique expertise in the transportation field, currently representing Bentley Motors, Bugatti Automobiles, Ducati Motorcycles, car designer Chip Foose, Hankook Tires, and many other automotive and luxury clients, along with past work for Ferrari North America, Automobili Lamborghini, and FlexJet. This experience allows the NLA to get immediate access to top media members who have worked on similar stories in the past.

“We want our members to see how our efforts as an organization end up helping them with their business,” Herring said. “It’s a matter of telling our story in a way that will appeal to the general public who are, in the end, our current and potential future customers.”

Source: JMPR

View comments or post a comment on this story. (0 Comments)

More News

Rhode Island Operation Buys Wedding Trolley Service

Operator John Olinger of ROCKSTAR LIMO / O2 Global plans to grow the fleet of Kenny's Coach and Trolleys.

Sister Duo Absorbs What Industry Offers

eNews Exclusive: Briana and Chelsea Candeub of Park Avenue Limousine have learned the importance of never letting educational opportunities pass them by.

Luxury Travel Trends Disrupting The Industry

Brands can no longer rely on low-hanging fruit. Instead, they need to implement differentiating strategies to succeed going forward.

Chosen Payments Assists Operator Who Was Scammed

A suspect used a mobile app to place ride orders directly into a New Jersey company's software system.

Young Limo Entrepreneur Makes His Mark On The Industry

ENEWS EXCLUSIVE: Moe Ahmed started his California-based company at 18 and proves anything is possible when you have an incredible work ethic.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close