Allstar World Wide Expands its Fleet and Revenue

Posted on October 17, 2007 by LCT Staff - Also by this author - About the author

ROYAL OAK, Mich. —Allstar World Wide Chauffeured Transportation recently announced it has increased its fleet of vehicles and has boosted revenues each year for the past several years.

Business is going so well owner and President Bob Beutel recently held a job fair to fill 10 new positions.

Beutel (pronounced "Boytel") said he has worked aggressively to use improved customer service, enhanced computer technology, and a focus on corporate clients to set his company apart from competitors.

The company uses stretch limousines, luxury sedans, and 20-passenger coaches to transport passengers. All vehicles are discarded once they are two years old or hit the 150,000-mile mark. The 35 drivers go through several days of training. The training covers everything from the basics — clean, well pressed uniforms consisting of a black suit, a black tie and a white shirt — to things such as how to interact with the customers, including knowing when to talk and how to act. To monitor the performance of drivers, the company routinely uses secret shoppers.

"It's not a negative thing," Buetel said. "We want to reward them as well. We do it once a quarter. When there are problems we address them. Some people don't realize they are not doing the correct thing."

Beutel founded the company 13 years ago with a five-year-old white Cadillac stretch limo and one driver — himself. Initially, the focus was on social clients — weddings, proms, homecoming, and couples looking to splurge by taking a limo to dinner or a big sporting event. He still makes his vehicles available for those kinds of runs, but nearly a decade ago he began focusing on getting corporate accounts.

In an economy where fewer people are willing to lay out hundreds of dollars for a night's entertainment it turned out to be a wise business move. Growth has been averaging between 7% and 10% each year, he said.

The customer service aspect of the business is critical for Allstar, he said, particularly since Allstar gets 95% of its business from big companies. To make the company run even more efficiently, Allstar acquired software a little over a year ago that helps track the movement of the drivers, particularly as it relates to the picking and dropping off of passengers. In recent months, Allstar has also added out-of-town ground transportation reservations to its list of product lines.

"We could place all the arrangements for you if, say, you were traveling to Atlanta," he said. "We have negotiated rates with affiliates. We have English-speaking chauffeurs in foreign (cities) like London, Paris, Frankfurt, Toronto, and Montreal. That's been a valued service for our clients. It saves them time and they know who they're dealing with."

So far, the investments in technology and the emphasis on customer service appear to making a huge impression on customers.

"The drivers are courteous, have professional appearances, and the cars are clean and up to date," said Barbara Conney, the chief concierge at the upscale Townsend Hotel in Birmingham, one of Allstar's clients. "They are often the first experience one of our guests will have in affiliation with anything having to do with the hotel."

SOURCE: The Detroit News

View comments or post a comment on this story. (0 Comments)

More News

Arizona Operator Knows Quality Affiliations Take Time

The Driver Provider’s Mary Beall dishes out some valuable advice for building strong affiliate relationships.

NLA Supports, Celebrates Charities At LCT East

Early bird and group discounts end today, so don’t miss your chance to attend this event at the show!

Attention To Detail Sets California Operator Apart

WebXclusive: Millennial operator Aaron Schiff of Ascot Limousine uses his talents to maintain the stellar reputation of his godfather’s company.

Uber's Creepy Drones And Drivers

TNC Travesties Of The Week: The company's marketing techniques prove to be just as aggressive as their independent contractors. 

70 Defining Moments In Luxury Industry History

From the 1970s to the present, check out these incredible events that affect the wider luxury services and products sector. 

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close