Operations

Seasoned Veterans Head Coachbuilder Startup

Posted on October 2, 2003 by LCT Staff - Also by this author - About the author

SPRINGFIELD, Mo. – A new coachbuilder startup, Sterling Coach Builders, has entered the limousine market. Yet there is nothing “new” about the men behind it.

“I have been in the [limousine] business since ’91,” said Jerry White, the company’s president. “I worked with DaBryan [Coach Builder] in the past, I worked for Executive [Coach Builders] in the past, I worked for American Custom Coach and also for Federal [Coach].”

Sterling’s national sales manager, Rick Rikard, has been in the industry for 20 years, White added, working as a sales manager for Springfield Coach Builders and for DaBryan.

What is “new” about this company are the features and look of the vehicles it builds.

“The air conditioning [unit] is in the post area instead of overhead,” White said. “The console is completely different, using walnut, thicker wood. The car has a lot more fiber optics than any car on the market. The seats have a wavy look to them.”

White, who specializes in limousines and SUV conversions, also noted that his vehicles feature more wood around the speakers and divider panel areas, to name a few places.

Sterling Coach Builders can be reached at 3045 L E. Chestnut Expressway, Springfield, Mo., 65802, or via phone, (417) 832-1200, toll free, (866) 901-8100, or fax, (417) 832-1288.

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