LAS VEGAS — Bobit Business Media (BBM), the parent company of LCT and management arm of the National Limousine Association, announced the promotion of Patricia Nelson to executive director. Nelson has served as the deputy executive director for two years prior to her recent promotion, which was formalized at the LCT Show with unanimous consensus from the NLA board of directors.
Prior to joining the NLA, Nelson was publisher and general manager of Family Business Publishing Company, a Philadelphia-based information company that serves family company owners around the world. While in this role, she was instrumental in the founding of the American Alliance of Family Businesses, a national association of family-owned companies. Prior to this, Patty led the conference division of IDD Enterprises, then a Dow Jones company, where she produced business development events for the journal of record Mergers & Acquisitions. She began her career in marketing services, conference management, and publishing at the Hay Group. Sara Eastwood, NLA/BBM corporate liaison who spearheads the management contract between the two parties, recommended Nelson for the job citing, "Patty is the right fit for the post given the goals and objectives that the NLA has laid out in its new strategic plan. Her background in sales, marketing, and business development along with her acquired knowledge of this industry and the inner workings of the NLA match the needs of the association at a time when it is very focused on membership benefits implementation, growth, and public relations. We believe her facilitation skills will bode very well as she will work in conjunction with Barry Lefkowitz and the legislative committee to spearhead all national issues in Washington, D.C." While Nelson is an employee of BBM, she will directly report to Jeff Greene, the NLA president, in her newly assumed post.
Source: Bobit Business Media