TAMPA BAY — Julie Herring, owner of Julie’s Limousines & Coachworks in Clearwater, Fla., NLA member since 1994, and member of the NLA Board of Directors since 2006, died on May 16.
Julie was diagnosed with cancer almost two years ago. She fought its advancement since then in every way possible, but ultimately could not stave it off.
Julie was elected to the Board of Directors of the National Limousine Association, representing the Southeast Region, three years ago for the 2006-2009 term of office. During her tenure she chaired and co-chaired the NLA Auction Committee raising almost $150,000 for Harold Berkman Memorial Fund charities such as Air Charity Network (formerly Angel Flight), the Alliance for Lupus Research and Rebuilding Together New Orleans.
In late 2006, Julie took on the chairmanship of the brand-new NLA Public Relations Committee and led the group in its design and implementation of promotional campaigns that have publicized the services of NLA operators worldwide to the traveling public.
In addition, she was a longstanding and very active member of the West Florida Livery Association, headquartered in her hometown of Clearwater, and the immediate past chair of the Limousine Success Group.
Julie founded her chauffeured transportation company in 1985 with one vehicle that she purchased at an auto auction. Her business took off with Julie wearing virtually every hat – from chauffeur to reservationist to dispatcher to salesperson.
After 10 years of driving at night and managing by day, Julie finally hung up her “chauffeur hat” in the mid-‘90s to devote all of her time to growing the business and developing the corporate relationships that have become the mainstay of Julie’s Limousines & Coachworks.
The National Limousine Association has lost a respected leader, a valued member, a dear colleague and a wonderful friend.
Funeral services for Julie took place at the Sylvan Abbey Funeral Home on Tuesday, May 20. In lieu of flowers, the family suggests donations be made to the Morton Plant Mease Foundation (with designation to the Gamma Knife Center), 1200 Druid Road South, Clearwater, FL 33756 (727-462-7036).
Source: National Limousine Association