EL SEGUNDO, CALIF. – Mattel, Inc. received the distinction of ultimate toy honors for its Scene It Jr. DVD Game, the Batman Batcave Playset and the Polly Pocket Radio Control Limo in their respective categories on the Ultimate Toy Awards Show.
The program celebrating play, family entertainment and the toy industry aired Nov. 4 on NBC and the PAX Network. Consumers and the American toy press voted on their favorite toys in 20 different categories.
Mattel’s $17.99 Polly Pocket Radio Control Limo received top honors in the radio control category.
While radio-controlled products have traditionally been designed for boys, the Polly Pocket brand recognizes girls' growing interest in vehicles, putting girls in control of their own adventures.
Polly Pocket, the No. 1 small doll brand worldwide, is now riding in style in her very own limousine. The Polly Pocket Radio Controlled Limo comes with a remote-controlled steering device and a pretend driver's license.
The 2004 nominees for "The Ultimate Toy" are all featured in the Holiday 2004 issue of Toy Wishes magazine.