Operations

Wisconsin Establishment Uses Limos to Combat Drunk Driving

Posted on December 26, 2007 by LCT Staff - Also by this author - About the author

HEART OF THE VALLEY, Wis. — Wisconsin tavern owners Brian and Rick Schuh started Road Crew, a drunken-driving prevention program, with a $35,000 grant from the Wisconsin State Patrol's Bureau of Transportation Safety.

On Thursday through Saturday nights, a bar patron can be picked up at home by limousine, taken to taverns throughout their service area and returned home later that night. It costs $20 per person and $30 per couple. One-way rides are offered for half the cost, and they'll also bring the baby sitter home once the night is through. Early successes led organizers to expand the program to Thursday nights. While organizers are pleased by their progress, the program still faces some significant challenges.

Lykke Jome-Weigman, director of the program, said Road Crew used up its grant funding and organizers are in the process of finding additional sponsors to keep their limousines rolling.

Organizers are also hoping the always busy holiday season will help them build a bigger customer base. "We're hoping people will use it more frequently," she said. Jome-Weigman said they still get a number of riders trying the program for the first time. Their customer base has primarily been those 28 and older, though they've also had many younger riders.

Users of the service have appreciated the option, she said. "Very rarely do I hear anything negative," she said. "When I do, it's usually someone complaining that other places have the services for free. Unfortunately, we can't do that."

SOURCE: Appleton Post Crescent — Wisconsin

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