FRANKFURT, GERMANY – While many international carriers are fixated on price wars, Lufthansa Airlines’ focus is on indulging its first-class travelers.
The airline recently launched what it calls the “world’s first dedicated terminal to first-class passengers” at Frankfurt Airport.
Included in the lavish experience is a chauffeur-driven Porsche or Mercedes Benz, which takes travelers directly to their aircraft. Pagers alert passengers when it’s time to go.
Some of the larger air carriers are hoping this touch of luxury will prove a success and distance first-class passengers away from the cheaper rivals and flying just because of price.
The terminal is designed to resemble personal living spaces with interiors inspired by the East. Benefits include gourmet food and wireless Internet access for waiting passengers.
But the terminal did not come cheap. It cost Lufthansa $40 million.