By Neil Weiss
DEARBORN, Mich. – Ford has re-introduced end-user cash-back
incentives on 2003 and 2004 Town Car and Excursion
limousine packages, as well as Town Car livery and “L”
These incentives are in addition to extended warranty
incentives, which were increased for the 2004 model year.
Incentives for 2003 models sold after July 1:
·535 livery sedans: $4,000 customer cash back, with
a three-year/150,000 mile livery ExtraCare ESP warranty.
·418 limousines built by a certified Qualified
Vehicle Manufacturer: $2,000 customer cash back and three-
year/150,000 mile ExtraCare Lincoln limited warranty.
Incentives for 2004 models:
·535 livery sedans: $2,750 customer cash back with a
four-year/150,000 mile livery ExtraCare ESP.
·418 Limousines built by a certified Qualified
Vehicle Manufacturer: Four-year/150,000 mile ExtraCare
Lincoln limited warranty. Model year 2004 vehicles are now
Cash-back incentives can be assigned to a customer’s down
payment. However, they cannot be used in combination with
other retail or fleet incentives. Incentives on 2003
vehicles are good until December. Incentives on 2004
vehicles are good until December 2004.
Incentive programs may be extended, as needed, according to
Mike Bedard, Ford’s limousine and livery manager.
Ford’s ExtraCARE Extended Service Plan and Limousine
Limited warranties cover more than 100 key components,
including power steering, brakes, suspension, engine,
transmission, rear wheel drive, air conditioning & heating,
electrical components and other components.
Coverage carries a $50 deductible and is transferable to
future owners for a $50 fee.
Availability, benefits, coverage, and provider may vary by
state. Operators should refer to their contract for
·Florida vehicles: Due to unique state regulations,
Town Car livery (535) and Excursion limo purchases in the
state do not include free ESP coverage. However, these
plans may be purchased from dealers in that state.
·Hearses: QVM hearse conversions (419) are eligible
for purchase of retail ESP coverage. Lincoln dealers can
provide pricing and registration details.
For additional information, visit www.certifiedlimo.com or