Operations

Ctrip Launches Limousine Service in China

Posted on April 11, 2007 by LCT Staff - Also by this author - About the author

SHANGHAI, CHINA — Ctrip.com International, Ltd. , a provider of hotel accommodations, airline tickets, and packaged-tours in China, announced that it has launched limousine services in 11 cities in the country. The limousine services offered by Ctrip are designed to serve the business travelers who seek, at a reasonable cost, transportation alternatives that are better than taxis.

The demand for limousine services has increased significantly in recent years, according to the company. Ctrip's launch of the limousine services is timed to capitalize on the increasing demand that is expected to continue in the future. Min Fan, the CEO of Ctrip, said: "We are very excited about this new business. It not only brings additional revenue streams to our business, but also represents our company's relentless focus on top-quality service."

Ctrip aggregates information on hotels and flights and enables customers to make informed and cost-effective hotel and flight bookings. The company targets primarily business and leisure travelers in China who do not travel in groups. These travelers form a traditionally under-served, yet fast-growing segment of the China travel industry. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China, according to the company.

Source: PR Newswire

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