NBTA Exec Featured at LCT Show; Hard-Hitting Seminars Planned

Posted on January 23, 2004 by LCT Staff - Also by this author - About the author

LAS VEGAS – Bill Connors, executive director and chief operating officer of the National Business Travel Association, will update operators attending the LCT Show with the latest corporate travel trends.

His address will be part of the annual “State of the Industry” presentation at the show.

Connors joined the NBTA, an association representing corporate travel managers and others in that industry, since January 2003. He previously served as senior vice president, meetings, education and member services for the American Society of Travel Agents. He also was vice president marketing/relationship management for the Institute of Certified Travel Agents.

The 20th anniversary LCT Show – www.lctshow.com – is set for Feb. 22 to 24 at the Mandalay Bay Resort in Las Vegas.

In conjunction with the National Limousine Association, the show will provide a wide variety of other informational and educational sessions geared to operators of all experience levels.

For All Attendees: Keynote Addresses

No attendee should miss the dual keynote addresses Monday and Tuesday. George Zimmer of the Men’s Wearhouse and Terry Jones of Travelocity will provide their insights on being an entrepreneur and creating an image that sets you apart from your competition.

Zimmer, president of The Men’s Wearhouse, will share his experience of starting a business with $7,000 and a dream. His focus on customer loyalty and building long-lasting relationships is inspirational.

Jones is the president of Travelocity, the online travel agency. His insight on new marketing techniques, creating a lasting brand image, and gaining a technological advantage over your competition will help you thrive in the New Year.

In addition, a session on employment practices is planned. Understanding How to Be an Employer of Choice: Best Practices for Hiring and Firing will help you learn the keys to hiring the best staff that you can, and what to do if faced with the need to terminate someone.

First Timers’ Agenda: Get Started at Limo 101

According to a recent LCT poll, many first time attendees are one- and two-car operators who have either closed their business or leaned on friends or family to run it while they’re at the show. NLA and LCT Show organizers know that you’ve come with high expectations and they have worked to exceed them.

Begin your LCT Show experience with the First Timers’ Breakfast Sunday morning, Feb. 22. This unique opportunity is reserved for those new to the LCT Show. You’ll be surrounded by the LCT staff, the NLA Board of Directors, and other industry members attending for the first time. It is a great place to meet other new members and hear stories from a few industry veterans.

Later that morning, take in the Limo 101 seminar, where three industry veterans will share the fundamentals of operating a livery business. Learn how to create an effective budget, deliver world-class service, market and sell your services, and create a long-term growth strategy. Presenting this session will be Robert Alexander of RMA Worldwide Chauffeured Transportation, Gary Bauer of Bauer’s Limousine & Transportation Service, and Neil Goodman of Aventura Limousine & Transportation.

Complete your day’s education with the State of the Industry address. Ty Bobit of Bobit Publishing and Sara Eastwood of LCT Magazine will review the past year and preview the one ahead and you’ll hear from the NBTA’s Connors.

On Monday, Feb. 23, we recommend the Step-by-Step Guide to Calculating Expenses session. This seminar is critical to your company’s bottom line. Industry consultants Charles and Spencer Tenney will help you learn the keys to managing your company’s budget. Later on Monday, the NLA Annual Membership Meeting will provide information on your professional association. You’ll have a chance to meet association members from your area and learn more about what the association does to benefit you and our industry.

For the Veterans: Forecasting, Technology

Industry veterans have by now managed to survive in this business. After weathering the storms of the past few years, you’re ready to focus on growth and profits.

Learning new marketing techniques, understanding industry trends, and talking with your manufacturer are at the top of your list – this is just the beginning of the valuable information you’ll find at this year’s seminars. On Sunday, begin with the State of the Industry address, featuring the NBTA’s Connors, Ty Bobit of Bobit Publishing and Sara Eastwood of LCT Magazine. Next, we suggest attending the panel discussion on Forecasting Trends That Will Impact Your Business in 2004. This seminar will bring you the latest news on manufacturers’ production plans, 2004 model year product incentives, base unit pricing changes, trends in technology, and highlights from the previously owned vehicle market. Panelists include several nationally respected operators, insurance and leasing experts and representatives from Ford and Cadillac.

On Monday morning, take in Dale Carnegie’s How to Cold Call and Build New Customers seminar. Cold calling accounts for as much as 50% of your business. Learn how to make strong, successful cold calls that lead to new business.

Next, take in the manufacturers’ seminars. If you use Ford products, don’t miss the Questions for Ford seminar offered Monday morning. If Cadillac is your vehicle of choice, attend the Questions for Cadillac seminar Tuesday morning.

These popular seminars offer operators the chance to meet and ask questions of the manufacturers, and hear their plans for product enhancements and services for our industry.

Complete your business growth education Tuesday morning with the Technology Trends for Limousine Operators seminar. This session will focus on the technologies that impact operators and your ability to service customers. Highlights include web bookings, GDS, and the use of mobile telecom technology. Panelists include key operators and limousine management technology suppliers.

In addition, industry veterans will get a chance to hear about the challenges faced by local limousine associations and the solutions they have devised at the Association Summit, set for Sunday morning. Attendees will also share the best ways to recruit members, keep them involved and offer valued services to them.

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