WASHINGTON, D.C.— Alcohol-impaired driving remains an extremely severe problem according to national statistics recently released by the National Highway Traffic Safety Administration (NHTSA). There were 16,885 alcohol-related fatalities in 2005, a figure that has remained consistent over the last decade.
The Department of Transportation (DOT) launched a massive media and enforcement crackdown through Labor Day, which included an $11 million investment in a new drunk driving campaign. TV, radio and Web ads, geared toward 21-34-year-old males, were run nationally in English and Spanish. As shown by the data results, 33% of drivers involved in alcohol-related fatal crashes were from that group. The effort also enlisted the involvement of thousands of police agencies across the U.S. and is the largest advertising campaign ever used in the prevention of drunk driving.