Operations

Luxury Cars Getting More Green Technology

Posted on April 19, 2006 by LCT Staff - Also by this author - About the author

DETROIT — In a bid to deal with high gasoline prices and its impact on auto sales, carmakers are bringing fuel-saving technology into luxury cars. Among the new models making their debut, Mercedes-Benz released its first vehicle with a new cleaner diesel technology that minimizes emissions, the 2007 E320 Bluetec sedan, currently scheduled to reach dealerships in October. Toyota Motor Corp.'s Lexus unveiled the 2008 LS 600h L hybrid luxury all-wheel-drive sedan, the first full hybrid with a V8 powertrain, which will arrive in dealerships next spring.

These and other new offerings come as sales of SUVs continue to drop amid high gas prices, forcing car makers to develop more attractive alternatives. But now, thanks to engineering advances and to attract buyers in the luxury category, car makers are betting on models they claim offer both performance and fuel efficiency.

Source: Wall Street Journal

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